HOW TO MAKE HUNGER A HOT TOPIC

What is No Kid Hungry? We’re not (just) ending childhood hunger in America.

We’re not (just) ending childhood hunger. We’re giving kids a chance to be kids. We’re helping parents make a healthy home.

We’re not (just) ending childhood hunger. We’re making government more efficient. We’re building a more productive workforce.

We’re not (just) ending childhood hunger. We’re making sure teachers can focus on teaching. We’re preparing the next generation for success.

What Matters to the Public? Top 10 Priorities for Government, % Extremely/Very Important January 4-8, 2014, Gallup The economy89 Education81 Healthcare policy77 Social Security and Medicare73 Terrorism72 Poverty and homelessness69 The military and national defense68 Crime68 Taxes62 The distribution of income and wealth57

Consumers Care About Childhood Hunger of Americans say that child hunger is a major or important issue to them (ranking higher than healthcare, climate change, income inequality) 91% 4 in 10 Americans have been personally affected by or have seen childhood hunger in their communities

Changing the Conversation Education EconomyHealthHunger

Childhood Hunger: An Education Issue

Within a couple of weeks (of receiving free school breakfast), I saw a disinterested, unmotivated, uninvolved student become a talkative, humorous, optimistic scholar. - Teacher in Illinois

Childhood Hunger: An Economic Issue Balancing state budgets: Participation in federal nutrition programs brings in federal money Building strong communities: $1 in SNAP spending = $1.73 in local economic activity Creating economic security: Nutrition education empowers families with lifelong food budgeting skills Readying the workforce: Kids who eat breakfast have a 20% higher graduation rate and make $10,000 more a year

Childhood Hunger: A Health Issue It’s less expensive to make sure people don’t get hungry than to deal with the far more expensive healthcare costs of not having access to food. – Dr. Hilary Seligman, University of California – San Francisco

Childhood Hunger: A Local Issue What are some other hot topics in your community? Does childhood hunger play a role? What’s your narrative?

Best Practices Developing a narrative: -Frame work in the context of hot topic issues -Focus on solutions and impact -Build a vision for people and give them a way to take part Deploying a narrative: -Seek and train validators -Be consistent AND keep it fresh “Say the same thing but use different words” Exercise: Access partners: find a different way to say “Cooking Matters helps low-income families better budget for food.” Cooking Matters partners: find a different way to say “School breakfast leads to better math scores.”

Video: Jeane and Jahnique

Tools and Resources to Build Your Narrative It’s Dinnertime ReportSummer Meals Survey 62% of families report spending $300 more during the summer on food Deloitte Study & Teacher’s Report Story Telling & Videos

QUESTIONS?