Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Sports Marketing Standard 1.1 Discover the World of.

Slides:



Advertisements
Similar presentations
The 4 P’s of Marketing consumer The Marketing Mix.
Advertisements

Chapter 12 Marketing and Customer Satisfaction Business Today.
TASKS SPRING, 2011 The Wide Wide World of Sports.
Three Basic Questions What to produce (includes how much)
Sports Marketing Standard 1.2 Marketing Of & Through Sports Standard 1.2 Marketing Of & Through Sports.
Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Sports Marketing Discover the World of Sports Marketing.
What is Marketing?.
What Is Sports and Entertainment Marketing?
Copyright 2006 – Biz/ed What is Marketing? A simple definition... The American Marketing Association defines Marketing as “the.
Sports and Entertainment Marketing © Thomson/South-Western ChapterChapter What Is Sports and Entertainment Marketing? 1.1 Marketing Basics 1.2 Sports Marketing.
Emergence of Sports Marketing SS 330 Sport Marketing & Promotions Dr. Brian Turner.
Jeopardy It starts with “P” Name that Function Bulls Eye Economic Impact Trivia Q $100 Q $200 Q $300 Q $400 Q $500 Q $100 Q $200 Q $300 Q $400 Q $500.
SEM A - Marketing PE - Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. PI - Explain.
Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. SEM 1.02.
Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. SEM 1.02.
DEVELOPING CUSTOMER RELATIONSHIPS AND VALUE THROUGH MARKETING
© 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin DEVELOPING CUSTOMER RELATIONSHIPS AND VALUE THROUGH MARKETING 1 1 C HAPTER.
Sports & Entertainment for Business
Introduction to Sports Marketing M2N Format Lectures Lectures Workshops Workshops Seminar Seminar Readings Readings Blog Blog Websites Websites How.
Objectives: 1.Explain the concept of utility. 2.Cite examples of types of utilities. Warm Up: Complete the handout Agenda: 1.Warm Up 2.Product design level.
Standard Two: The FAN The FAN Standard Two Lesson 2.1.
A Strategic Perspective on Sports Marketing. Objectives  Define Sports Marketing  Examine Growth  Types of Sports Consumers  Types of Sports Products.
Marketing Is All Around Us
Selling in the Marketing Environment. The Nature, Development and Functions of Marketing Marketing is the performance of business activities that directs.
The FAN Standard Two Lesson 2.1. Standard Two Students will assess the fan’s role in sports marketing as a spectator and consumer.
Marketing. Intro to Sports & Entertainment Marketing  What comes to mind when you think of Marketing?  Are Sports and Entertainment marketed in the.
Sports Marketing Standard 1.2 Marketing Of & Through Sports Standard 1.2 Marketing Of & Through Sports.
MARKETING. Standards… BCS-BE-36: The student demonstrates understanding of the concept of marketing and its importance to business ownership. BCS-BE-36:
Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. WF SEMI 1.02.
Standard 1.1 Discover the World of Sports Marketing
CPAS REVIEW MARKETING CHAPTER 1--MARKETING IS ALL AROUND US.
Sports and Entertainment Marketing © Thomson/South-Western Chapter 1 Slide 1 WHAT IS MARKETING? Marketing Long definition – Planning and executing the.
Sports and Entertainment Marketing © Thomson/South-Western ChapterChapter Bell Work Please write down your favorite team/show/form of entertainment. List.
Lesson 2.1 Sports & Entertainment Marketing Defined Copyright © 2014 by Sports Career Consulting, LLC.
SPORTS MARKETING.
SEM Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers.
Marketing and Its Importance CTE Introduction Marketing u When the producer is someone other than the consumer, some form of exchange takes place.
 Students will discover the world of sports marketing and the use of marketing to promote sports and non-sports businesses in sports.
The learning objectives: What is Market? What is Marketing and marketing management? Marketing core Concepts Marketing management philosophies 1.
The Basic Marketing Concept. 4.1 Marketing Applications A philosophy that a company’s success is ultimately dependent upon efficient identification of.
How Much Do I Remember? Are you ready to play.....
Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Sports Marketing Standard 1.1 Discover the World of.
Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Sports Marketing Discover the World of Sports Marketing.
SEM A - Marketing PE - Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. PI - Explain.
Definition of Market An actual or nominal place where forces of demand and supply operate, and where buyers and sellers interact (directly or through.
Sports Marketing Standard 1.2 Marketing Of & Through Sports Standard 1.2 Marketing Of & Through Sports.
SEM A - Marketing Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. Explain the nature.
SEM A - Marketing Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. Explain the nature.
Standard Two  Students will assess the fan’s role in sports marketing as a spectator and consumer. 1.
THE ROLE OF ADVERTISING IN MARKETING Topic 1 Introduction to Advertising.
Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. SEM 1.02.
Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. SEM 1.02.
The FAN Standard Two Lesson 2.1.
The FAN Standard Two Lesson 2.1 Standard Two: The FAN.
Sports and Entertainment Marketing
The FAN Strand 5 Standard 1 and 2.
Objective 1.02 Essential Question: How does sport/event marketing’s role and function in business to facilitate economic exchanges with customers?
The FAN Standard Two Lesson 2.1.
SEM A - Marketing PE - Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. PI - Explain.
The FAN Standard Two Lesson 2.1.
MARKETING A SOCIAL DEFINITION: Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering,
What is Marketing? Everything.
Review for Strand 1 TEST.
Marketing and Its Importance
Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. SEM 1.02.
Marketing! What’s it all about?.
BASIC MARKETING “I can identify and understand the basic concepts and the core standards of marketing”
Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. SEM 1.02.
Sports & Entertainment Marketing
Presentation transcript:

Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Sports Marketing Standard 1.1 Discover the World of Sports Marketing

Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Standard One  Students will discover the world of sports marketing and the use of marketing to promote sports and non- sports businesses in sports.

Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports  Marketing is a process of bringing together sellers and buyers. What is Marketing?

Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Exchanges  Everyday transactions between producers and consumers  Typically trading money for a product or service

Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Producers  Individuals or Companies which have products to be sold.  They provide the “supply.”  They are willing to exchange the product or service for something of value.

Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Consumers  Individuals or Companies which have needs to be met and which have something to exchange.  They create a “Demand.”  They have something to exchange for a product or service and are willing to do so.

Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Marketing -- The Definition  “Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods or services to create exchanges which satisfy individual and organizational objectives.”

Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports What is Marketed?  DURABLE GOODS  NONDURABLE GOODS  SERVICES  IDEAS

Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports What is Marketed?  PEOPLE  PLACES  ORGANIZATIONS

Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports The Elements of Marketing  Product or Service Planning  Pricing  Promotion  Distribution (Place)  The FOUR P’s OF MARKETING ---- People ---- Often Considered the Fifth P

Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Benefits of Marketing  Add UTILITY to goods and services  Makes buying convenient  Maintains reasonable prices  Provides a variety of goods and services  Increases production

Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Sports Marketing  Sports Marketing uses marketing elements to meet the goals of a sports property. oProduct Strategies oService Strategies oPricing Strategies oPromotion Strategies oDistribution Strategies

Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Sports  Sports are a source of diversion or physical activity engaged in for pleasure oCan be spectatorship oCan be participation and play

Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Sports Consumers  Consumers exchange money for a “wanted” good or service.  Sports Consumers exchange in different ways: oSpectators as Consumers  Benefit by watching game  Exchange for tickets and entertainment oParticipants as Consumers  Benefit by playing or participating  Exchange for equip. & participation

Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Sports Producers  Sports Producers May Provide: oEvents for Participation oEvents for Entertainment Viewing oSporting Goods and Equipment oLicensed Merchandise oCollectables and Memorabilia oAthlete Training oSports Information oEvent Coverage and Distribution

Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Sports Industry Growth  Attendance Growth o$ Billion per Year oNearly Every Sport and League +  Media Coverage and Growth oMain Stream and Alternative Sports Coverage oCoverage Growing with Demand  Employment Growth o4.5 – 6 Million new Jobs from  Global Markets oExpansion of Leagues & Marketing outside of U.S. oAvailability of News Media and Sports Reporting

Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Today….  Team Organization oTeam Members oConference oTop 3 Preferred Cities  List Information on 1.1 LG  Begin Research & Planning

Feedback: Privacy Policy Feedback
Do Not Sell My Personal Information
About project: SlidePlayer Terms of Service

© 2024 SlidePlayer.com Inc. All rights reserved.