PowerPoint Presentation to Accompany Chapter 8 Communicating & Sharing: The Social Web Visualizing TechnologyCopyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall 314

Synchronous Communication  Happens in real time  Two or more people online at the same time  Instant messaging (IM)  Chat  VoIP Visualizing TechnologyCopyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall 314

Synchronous Communication Instant Messaging  Talk to one person at a time  Session disappears when over  Most IM software supports group chats Visualizing TechnologyCopyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall iChat 316

Synchronous Communication Chat  Talk to multiple people at the same time who share common interests  Text-based  Persistent (information remains on the chat even after you have closed your chat window)  Social media chats  Facebook  Google+  Client-based chats (require you to install client software to access them) Visualizing TechnologyCopyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall 314

Synchronous Communication VoIP  Phone calls transmitted over the Internet  Skype  Free to other Skype users  Video chat with webcam Visualizing TechnologyCopyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall 317

Asynchronous Communication  Communication that does not require the participants to be online at the same time   Forums and discussion boards Visualizing TechnologyCopyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall 317

Asynchronous Communication Captcha  Completely Automated Public Turing Test to Tell Computers and Humans Apart  Difficult for automated software to read  Relatively easy for humans to read  Series of letters and numbers  Distorted in some way Visualizing TechnologyCopyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall 319

Asynchronous Communication  Electronic messages  Ways to access your messages  client like Outlook  Webmail interface Visualizing TechnologyCopyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Thunderbird 318

Asynchronous Communication PROS  Access on PC, phone, or tablet  Access anywhere, anytime  Can have multiple accounts CONS  Not secure  Spam  Difficult to manage many accounts Visualizing TechnologyCopyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall 319

Asynchronous Communication Forums/Discussion Boards  One of the first forms of social media  Like chat but not in real time  Referred to as a community  Require you to create an account Visualizing TechnologyCopyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall 322

Social Media  Collection of tools  Create user-generated content  Connect  Network  Share  Video  I mages  Music  Sometimes called Web 2.0 Visualizing TechnologyCopyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall 324

Social Media Social Networking  Online communities  Combine online tools  Chat  IM   Examples  Facebook  Pinterest  Twitter Visualizing TechnologyCopyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall 324

Social Media  Business social networks  Business-centered social networks  Designed for business professional connections  LinkedIn Visualizing TechnologyCopyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall 325

Social Sharing VideoImagesMusic YouTube TeacherTube CollegeHumor Vimeo Hulu Flickr Picasa Photobucket Shutterfly Snapfish Last.fm Pandora Characteristics Subscribe Send messages Make recommendations Private or public Tag images Categorize images Recommend music based on listening history Visualizing TechnologyCopyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall 328

Digital Footprint  Information about you on the Web  Once posted, it is almost impossible to completely get rid of it  Develop your own brand  Make sure what is publically viewable fits that brand Visualizing TechnologyCopyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall 329

User-Generated Content  Content created by non-professional writers and photographers  Includes  Videos  Photos  Writings  Recordings Visualizing TechnologyCopyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall 332

User-Generated Content Blogs  Weblog  pot.com pot.com  Vlog  Video blog  Popular sites  Blogger  WordPress  Blogosphere  All the blogs on the Web and connections among them  Microblogging  140 characters or less  Twitter Visualizing TechnologyCopyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall 332

User-Generated Content Podcasts  Digital media file  Prerecorded radio- and TV-like show  Distributed on the Web  Web sites  Podcast.com  Podcastalley.com Visualizing TechnologyCopyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall 334

User-Generated Content RSS  Really Simple Syndication  Format used for distributing Web feeds that change frequently  Saves you time  Subscribe to sites  Examples  Blogs  Podcasts  News Visualizing TechnologyCopyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall 335

Wikis and Social Review Sites Wikis  Users to edit content, even if written by someone else  Wikipedia  Most well-known  Not the most reliable for academic research Social Review  Users review hotels, movies, games, books, and other products/services  TripAdvisor  Epinions  Yelp Visualizing TechnologyCopyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall 338

Social Bookmarking and News Social Bookmarking  Allow you to save and share your bookmarks or favorites online  Delicious  StumbleUpon  Pinterest Social News  Online news sites  Users submit content they discover on the Web for others to see and discuss  Digg  Slashdot Visualizing TechnologyCopyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall 339

Social Media and E-Commerce  Social media marketing  Using social media sites to sell products and services  E-commerce  Business on the Web  Categories:  B2B–Business to business  B2C–Business to consumer  C2C–Consumer to consumer Visualizing TechnologyCopyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall 342

Types of E-Commerce B2BB2CC2C  Business-to-business  Services that a business provides for another business  Examples:  Google Checkout  PayPal  Business-to-consumer  Retailers selling online to consumers  Most familiar form of e-commerce  Used in social media to help customers find out about products  Consumer-to- consumer  “Global yard sale”  Examples:  eBay  Craigslist Visualizing TechnologyCopyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall 343

Credit Card Safety  Consumers provide personal information  Shop at well-known sites  Use third-party payment sites  Google Checkout  PayPal  Make sure website is secure   SSL security Visualizing TechnologyCopyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall 344

All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the United States of America. Copyright © 2014 Pearson Education, Inc. Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Copyright © 2014 Pearson Education, Inc. Publishing as Prentice HallVisualizing Technology