Distribution BMI3C. CHANNELS OF DISTRIBUTION All businesses need to distribute their product either to a place where a consumer can find it OR directly.

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Presentation transcript:

Distribution BMI3C

CHANNELS OF DISTRIBUTION All businesses need to distribute their product either to a place where a consumer can find it OR directly to the consumer IF the consumer has the product, the marketer has been SUCCESSFUL

Components of Distribution There are two components to distribution selecting, developing, and managing distribution channels physically distributing goods through those channels

Channels of distribution …are the paths of ownership that goods follow as they pass from the producer to the consumer Channel selection deciding what path a product should take to reach the target consumer Logistics arranging for the product to move efficiently, safely, cheaply, and quickly

Possible Channels

Distribution Policies Intensive Selective Exclusive Integrated

Your Task For each of the distribution types you must: Explain what it is. Give a few examples of companies which use this type Explain a reason why you think they use this type.