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INTEGRATING SUPPLY CHAIN AND LOGISTICS MANAGEMENT C HAPTER 16.

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Presentation on theme: "INTEGRATING SUPPLY CHAIN AND LOGISTICS MANAGEMENT C HAPTER 16."— Presentation transcript:

1 INTEGRATING SUPPLY CHAIN AND LOGISTICS MANAGEMENT C HAPTER 16

2 Relating marketing channels logistics management, and supply chain management

3 The automotive supply chain

4 Supply Chain Management and Marketing Strategy Aligning a Supply Chain with Marketing Strategy  Understand the customer  Understand the supply chain  Harmonize the supply chain with the marketing strategy Dell Computer Corporation: A Responsive Supply Chain Wal-Mart, Inc.: An Efficient Supply Chain  Cross docking SIGNIFICANCE OF SUPPLY CHAIN AND LOGISTICS MANAGEMENT

5 Information’s Role in Supply Chain Responsiveness and Efficiency Electronic data interchanges Total Logistics Cost Concept INFORMATION & LOGISTICS MANAGEMENT OBJECTIVE IN A SUPPLY CHAIN

6 How total logistics cost varies with number of warehouses used

7 Customer Service Concept Lead Time  Quick response  Efficient consumer response Dependability Communication Convenience INFORMATION & LOGISTICS MANAGEMENT OBJECTIVE IN A SUPPLY CHAIN

8 Advantages and disadvantages of five modes of transportation

9 Inventory Management Reasons for Inventory Inventory Costs Supply Chain Inventory Strategies  Just-in-time (JIT) concept  Vendor-managed inventory KEY LOGISTICS FUNCTIONS IN A SUPPLY CHAIN


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