J. S. PATIL

 The revolution in internet and technology has made the future much more uncertain than most people assume it to be.  People can make money by protecting their intellectual property in the present digital age.

 If one wants to enforce copyright law, one has to make it difficult to violate it.  One cannot make piracy impossible, but one must make it hard to pirate.  1900s: the United States was considered the great pirate nation of the world.  United States did not have a Copyright Treaty with Britain, and at that time, British authors made more money from sales in the U.S. than sales in Britain.

 With the ease of acquiring and distributing content online, it is more difficult to enforce copyright despite there being a copyright law.  Even courts approve it – Google’s digitisation of books.

 One of the methods to protecting your content online is technological protection.  you put your form of intellectual property in some form of encrypted container.  Defect: possibility of analog holes (or analog loopholes) any person can pay for the content embedded inside the software just once but can use devices such as tape recorders or video recorders to record the content and ultimately distribute it for free or for a much lesser and negligible cost.

 If the person is a more sophisticated pirate, he or she could redirect the signal away from the speakers of your computer, directly to your device to ensure more clarity in capturing the content.

 Westlaw and Lexisnexis have technologically protected their databases by revealing little information at a time, and only when asked by customers.

 Movie piracy is rampant.  One can prevent it by making the content different every time one saw it- different camera in different places, for example.  World of Warcraft: online game protection.

 It means extra protection for the already protected content (which however is very weak in the present digital age).  It is like a lock for a password protected vault- it gives two or multiple layers of protection (the technological protection being the lock on the vault and the copyright protection being the password to open the vault)

 Include advertisements in the inside the product.  Showing particular branded products in movies.  If pirated, more people see, resulting in more revenue to the producer.

This theory states that if you can find 1000 true fans who really like and enjoy your online content, and would go to any extent to buy your work online, then each fan would be willing to spend (for example) $100 per year on your products which adds up to $100,000- a good enough amount to make a living without having to enforce copyright laws.

 Encryption: Public key and private key  Contract through digital signatures  Arbitral clause  Disobedience of the arbitral award  Alternative: reputational enforcement by decrypting the award and putting it on the net.

 It is not enough to produce copy right works  You should keep it with you  By protecting it  By making money out of it  By using extra enforcement methods  This is how you can put your copyright on ventilator!

 Let IP prevail over IT?  Or else creators are discouraged  Creators have to become wise  Create carefully  Make it difficult to pirate & survive.