I had a dream......but I couldn’t finish it, because I had to decide what to wear today.

Dress App, for morning decisions Anna Antal Aki Iida Anja Jordanić Tímea Tuhárszky Mihaela Vrhovčić 2015, Corvinus University of Budapest

Business Idea By continuous developing we will provide better user experience than the competitors. Our users will feel glad by saving their time and helping them to be stylish in a cheap way. Our mission is to build a community where users can exchange their clothes also donate and protest against inhuman labor conditions. Vision Mission Our vision is to build a global brand application. Fashion is not an expensive hobby - spread this message to the world and allow to average people to be stylish. Users feels good, saving time, plan ahead. Satisfy the user needs, build great user experience by using our app. Our secondary aim is like a corporate social responsibility. We would like to protest against child labor and inhuman labor conditions. Idea We want to solve one of womens big problems. We would like to make easier the morning decisions. With our application it will be fast to decide what to wear, you can plan ahead for special occasions. You receive suggestions and advices what your outfit should be and if you need an umbrella or not.

Industrial analysis Facts from the application market: - In terms of downloads Asia is the largest market with 38%. - The application market is worth US $ 25 billion. - In 2009 North America was the one who lead the market with 41.6% revenue share. - Europe application market stood at $ 1.2 billion in % of users use 6 or more apps on a weekly basis. - Right now the average mobile app users spends more than 30 hours a month on more than two dozen apps. Worldwide smartphone vendor market share (2015, Q2) Smartphone OS market share (2015, Q2) Application developers market share (2015, Q2) Samsung21,4%Android82,8%Android50,9% Apple13,9%iOS13,9%Symbian11,7% Huawei8,7%Windows2,6%iOS23,8% Xiaomi5,6%Black Barry OS0,3%RIM8,8% Lenovo4,7%Others0,4%Microsoft1,9% Others45,7% Others2,9% CEE region Wester Europe Asia Downloads Smartphone vendors Application developement

Competitor analysis Outfit combining Calendar Share outfit Packaging list Stylist help Shopping Weather Daily outfit suggestion Outfit combining Calendar Share outfit Stylist help – payed feature Weather Daily outfit suggestion Shopping

Corporate Identity F ashion is not an expansive hobby – it is a way to express yourself Show your creativity! Be up to date! Do a noble thing! Donate! Because fashion is not an expansive hobby – it’s also an opportunity to help!

Target costumers  women between ages 20 – 35  live in urban and suburban areas  metropolitan and capital cities  enjoy dressing  like clothes and fashion  follow fashion  want to look stylish  women who live in households

Marketing plan Product - Dress up intangible product and service Includes: Show which clothes are available from personal closet Application suggests what we should wear according to the weather People will have the ability to visually see how its clothes fit Calendar - people can simply make a plan in advance what they want to wear Shop and virtual store Extra option! – Personal stylist €15,99

Profile layer Name, profile pic Feed: My posts Pictures Daily outfit New pieces Shared content Vanessa White Newest!! Must have :D App design

Wardrobe Wardrobe layer What’s in my closet? T-Shirt Jeans Accessories Pullover Skirt App design

FEED New collection of CC VOGUE <3 me Make me up !!! FEED followed brand news beauty bloggers make up friends posts followed celebrities favorite magazines App design

Second hand 15 EUR Barely new Size: L 35 EU R Siz e: 37 Our new store is open what to buy next? what fits mebest? what are my colours? what’s pretty with my shape? Personal styling Second hand offer buy pay Personal Styling premium service fashion advisor

Marketing plan Price Free for users (they will have to pay a slight amount for personal stylist. The cost of the fashion advice will be €15.99) Placement „Dress APP“ future consumers can free download on the internet at the Google Play, iTunes and Windows stores. Promotion - poster advertisements on fashion magazines - famous bloggers and vloggers will write and talk about the „DressAPP“ application -commercial film on YouTube channel -in the future we will take a part on fashion weeks in the big cities and do live broadcast in YouTube channel, write articles and post for social media -main marketing tool is the word of mouth

Social marketing Check our new feature! Did you hear about this new fashion trend? Look at this app with which you can save your time and simultaneously help other people Clothing combination that our application choose for them Come and take! Come and use opportunity! Come and dress up! Short clips that will be published by the famous YouTubers

Social marketing Virtual store 1.Take photo of clothes you don’t want to wear anymore 2.Upload it to virtual second hand 3.Other customers can see uploaded photos and buy clothes if they want 4.Money go to charity

Team Timea Tuhárszky Chief Executive Officer Anja Jordanić Product Manager Anna Antal Chief Design Officer Aki Iida Chief Financial Officer Mihaela Vrhovčić Marketing Manager Two designers Two developers Lawyer Accountant

Operation plan and KPI Within one year: Aiming the users who downloaded the APP 1.5 million. Main customer would spread in central-east Europe, in the end of year would be western-Europe. Within three year: Translates the APP to Chinese and have partnership with Chinese clothes and advertising companies. Translates the APP to Japanese as well, and use the twitter in Japanese To leap in share rate in East Asia.

Operation plan and KPI 1) Research in customer How many users saw out application on the web per month 2) Branding How customers evaluate the application: like, dislike, compiled or satisfied per month 3) Self-promotion How our staff did to promote our application which connected to sales per month. 4) New service development and Customer Support Improve customer satisfaction; aiming to integrate the voice of the customer to the business flow

Financial plan and profitability Set-up cost and basic running cost  financial investor/borrowing from the bank: euro  rent fee of the office including utility fees: 500 euro/ month  rent fee of the internet domain: 190 euro/year  minimum income budget:15000 euro/month Expected result: benefit for one year  3% of costumers would pay for private stylist; cost euro; would be euro  Advertising revenue would be euro

THANKSFORTHETHANKSFORTHE ATTENTION!ATTENTION!