Programme 6 Electronic Commerce

Teaching objectives ● Get to know what is electronic commerce; ● Know how to do business on the internet; ● Practice listening for specific information; ● Practice communicating orally with business partners on electronic commerce.

Introduction to Electronic Commerce E-Commerce is doing business through electronic media. It means using simple, fast and low- cost electronic communications to transact, without face-to-face meeting between the two parties of the transaction.

With the wide use of computer, the maturity and the wide adoption of internet, the permeation of credit cards, the establishment of secure transaction agreement and the support and promotion by government, the development of E-Commerce is becoming prosperous, with people starting to use electronic means as the media of doing business.

Presentation for business negotiation to make dialogues

Case 1 : Enquiring about electronic commerce breadth of E-commerce 电子商务的 范畴 online transactions 在线交易 market research 市场调研 human intervention 人工介入

Case 2: Computer system computer system 电脑系统 a huge difference 巨大的改变 overseas clients 海外客户 as well 也，又，同样地 database program 数据库程序 to store information 存储信息

Case 3: E-marketing essential adj. 基本的 E-marketing n. 网络营销 impact v. 对 … 产生影响，冲击 promotion n. 促销 notion n. 观念 means n. 手段 strategy n. 策略.

Case 4: E-bank 1.play a … part in … 在 ··· 中扮演 ··· 角色 2.2. prompt enquiry 即时资讯 3. common transactions 一般交易 4. apply for … 申请 ··· 5. to open an account （银行）开户 6. join in 加入 7. Bank of China 中国银行； China Merchants Bank 招商银行 Industrial and Commercial Bank of China 中国 工商银行 China Construction Bank 中国建设银行

Differences between E- marketing and traditional marketing traditional marketing 传统营销 potential customer 潜在客户 one-to-one 一对一； one-to-many 一对多 In many cases 很多情况下 registration of search engine 搜索引 擎注册

Interpret the following sentences 1 ） More and more companies use the Internet to expand their businesses or offer customers better service. 2 ） We are using a database program to store information about clients. 3 ） Can you introduce some successful cases in terms of the E-marketing? 4 ） Internet can be seen as one of the best promotional tools for product marketing..

5 ） Web site can help you reach a worldwide market as geographical limitations are all but eliminated. 6 ） The internet has become the fastest-growing medium in history. 7 ） can help you save on stationery costs. 8) The Internet offers business new ways of making money.

9) Internet means a lot in our marketing activities. 10) Internet contributes to a lot to a global activity of product marketing.

2) Student A: You are a representitive of ABC Company. You have made an offer on CIF terms, but your counter-part thinks it is hard to accept this price term as their usual practice is on FOB basis. You are going to negotiating with Student B. Student B: As a respresentivtive of a Chinese exporting company, you should insist on the company ’ s usual price to sell the goods on FOB basis. You are going to negotiating with Student A.

Reading and finishing the exercises