Visitors Sales Lead Portal with property Conversion rate 1% All about Real Estate portal Property owners Real Estate Agents Portal people.

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Presentation transcript:

Visitors Sales Lead Portal with property Conversion rate 1% All about Real Estate portal Property owners Real Estate Agents Portal people

Visitors Sales Lead Portal with property Conversion rate >>1% What is main OBJECTIVE (No 1.) for Real Estate portal Property owners Real Estate Agents Portal people #1. HIGH Sales Lead conversion rate

What we do not know? What to do now?

What we do not know? If agent sell the property? What is the conversion rate from our portal? How many property sold over our portal?

What we know? No of site visitors! No of sales leads via FORM on portal ! If agent stay or leave ! Corelation betwen no of sales leads via form and no of properties for one agent ! Bounce rate for vistors ! Agent stay = f (sales leads via form ) Sales Leads via form = f (visitors, bounce rate Google Analitics )

What TO DO ? Increase visibility and increase no visitors! Chance to increase probabilty to increase number of sales leads Measure conversion rate (check Number of Sales leads via FORM on portal ! Measure and check If agent stay or leave ! Measure Bounce rate for vistors not to increase non- important vistors for real estate (Targeted marketing!) Measure to be sure you are doing well! Check process on monthly base (weekly)!

PROBLEM OF ALL PROBLEMS ? How to Increase no of visitors WITHOUT SPENDING MONEY ? (Existing portals) How to bring vistors on new no-name not branded new sites with totaly new content? (New portals) WHO HAVE SOLUTION FOR THIS PROBLEM?

Model : business process (from Skype : : 21/10/2011.) Vistors  Sales Leads  Conversion rate  Agents  (Sales occur)  Owner get Eur  Agent get Eur  Portal gets % of sales on the way that is f ( sales lead, money agent prepare to invest in marketing ) We calculate no.of sold properties (in milions EUR  Income for ALL real estate agents (Industry earns 3% property market value that are sold)  readiness to pay for marketing  PORTALS