RESEARCH TECHNIQUES Lesson 10

Starter Activity Research Methods In 1 minute write down as many different RESEARCH METHODS.

Learning Outcomes  KNOW That research questions are part of the GCSE examination.  UNDERSTAND What market research is. Why companies will use it to develop and create products. The different between primary and secondary research.  BE ABLE TO.. RECALL what MARKET research is and why companies use it DESCRIBE and ANALYSE PRIMARY and SECONDARY research ANSWER exam questions CREATE your own exam question from analysing exam answers.

Lesson 1 Dips Lesson 2 PRACTICAL Dips Lesson 3 Dips Lesson 4 & 5 Safe storage Lesson 6 Standard components Lesson 7 PRACTICAL Bread sticks Lesson 8 & 9 Design exam Questions Lesson 10 Research Techniques Lesson 11 & 12 Functions of foods Lesson 13 PRACTICAL Bread and share Lesson 14 Manufacturing quality and CAD/CAM Lesson 15 Equipment Lesson 16 PRACTICAL Cultural breads Lesson 17 Prototypes and sensory testing Lesson 18 Nutrition and healthy Eating Lesson 19 Nutrition and healthy Eating Lesson 20 PRACTICAL Pastry twist development Lesson 21 Combining ingredients and structures Lesson 22 Acids, alkaline and additives Lesson 23 Labelling and packaging Lesson 24 SECE Lesson 25 Technological Developments - NANO Lesson 26 & 27 PRACTICE EXAM BIG PICTURE OF EXAM PREP SHEET LESSONS

What is Food market research?  Market research is the process of GATHERING, RECORDING and ANALYSING information about the market.  Important items of investigation are customers, competitors and the market.  Market research can be a part of a business plan but also serve as management information to make business decisions.  For all these reasons – food retailers and manufacturers use market research findings to inform decisions on new food products.

Activity  Using the information on the next slide create a mind map on A4 paper of the information given on PRIMARY research.  Your mind map should include Title - PRIMARY research methods. Key facts Pictures Colours Advantages ( at least 2) Disadvantages ( at least 2) You will be using the back of this paper to create a mind map on secondary research.

Primary Research  Primary research involves getting original data directly about the product and market.  Primary research data is data that did not exist before.  It is designed to answer specific questions of interest to the business Face-to-face interviews/Telephone interviews Online surveys/ Questionnaires (posted/ ) Focus groups and consumer panels Comparative shops Market trends (gathered by self and analysed by self) Databases / Sales figures Production of questionnaires, surveys Brainstorming groups for idea-all ideas noted Test marketing  In most cases it is not possible to ask all existing or potential customers the questions that the business wants answering. So primary research makes use of surveys and sampling to obtain valid results.  Brainstorming groups for idea-all ideas noted

Disadvantages Difficult to collect/takes long time to gather Expensive to collect Misleading results if sample not large enough, questions not specific enough Advantages Up to date Specific to purpose Collects private data Online/telephone data collected quickly Analysis of primary research

Mini review – PRIMARY research  Verbally RECALL 3 key facts. State ONE STRENGTH and ONE WEAKNESS.

A CTIVITY Using the information on the next slide create a mind map on the OTHER SIDE of the A4 paper of the information given on SECONDARY research. Your mind map should include SECONDARY research methods. Key facts Pictures Colours Advantages ( at least 2) Disadvantages ( at least 2)

Secondary research  Secondary data is data that already exists and has been collected by someone else for another purpose.  Secondary research involves the investigation of secondary sources of data.  There are several sources of existing data available from outside of the organisation that may be of value. These include: Internet searches/ websites (company websites or research websites e.g. ) Electronic sources e.g. CD ROMs Market trends (if you are given gathered information) Conferencing Food Exhibitions- launching of new products by manufactures. Using existing company sales figures to develop the product.

Advantages Cheap option of research Easily accessible Disadvantages Could be out of date data Could have been collected for a different purpose Could be too general Government data is available to everyone- even competitors Analysis of secondary research

Mini review – SECONDARY research  Verbally RECALL 3 key facts. State ONE STRENGTH and ONE WEAKNESS.

Exam question activity  How can manufacturers use computers to gather information about the type of Bread based snacks available to buy ? (4 marks) June 2006 exam paper

Exam answer activity Information from computer: Internet searches/ websites Comparative shops Electronic sources e.g. CD ROMs Market trends Databases Sales figures Conferencing Production of questionnaires, surveys Clear presentation of results / use of Word processing / Desk Top Publishing (publisher to present information) / graphical images  MARKING  4 marks - detailed relevant answers.  2-3 marks - a mixture of full or simplistic answers.  1 mark - simplistic answer.

Exam question activity 1. Explain how manufacturers could use the Internet when designing and making a new Savoury snack and dip product (4 marks). June 2008 exam paper

Question answer Research competitors products Use of e mail / facilities to speed up communication Analyse existing products / recipes e.g. Identify price range Nutritional analysis e.g. to find out more about special diets Packaging simulations Collect information e.g. images/ data/costings/weights of ingredients Use websites e.g. Assess popularity of existing products Identify new ingredients e.g. recipe ideas/product ideas Sourcing of ingredients MARKING 3-4 MARKS - Up to four simplistic answers or several detailed, qualified answers 1-2 MARKS - Several simplistic answers or one detailed

Exam question activity  What other types of electronic media may be used when researching existing bread based snack products? (2 marks) June 2008 exam paper

Question answer  to contact manufacturers  Digital camera  Digital TV/ TV  CD ROMs / software programmes  DVD  MP3 (podcasts)  EPOS electronic point of sale  Video/camcorder  Other relevant answers e.g. radio, scanner, telephone, texting  Answers may give examples of use

Below are the answers to two questions. Can you identify what the questions are? Question 1 - Methods used may be: Questionnaire Question 2 Place carried out Clear aim, objective, purpose Type of people to ask / target group /audience Number of people asked Examples of types of questions asked Analysis of results / data Explanation of how results ensured fair testing Conclusions drawn from results Evaluation of research method How results may benefit future product development Interviews Surveys MARKING 2-3 MARKS- Qualified answer or two simplistic answers. 1 MARK- Simplistic answer

Do you question match? 1. Name one research method that manufacturers use to gather information about available Bread based snacks. (2 marks) 2. Describe how this research method is carried out. (3 marks) June 2007 exam paper

Review  Summarise today's learning into 1. 5 sentences 2. 5 words 3. 1 word

Extension

Application of knowledge 1. Using your knowledge exam questions we have just analysed and answered- CREATE your own exam question with answers. Remember to allocate mark amount! 2. Swap with another person and ANSWER THEIR EXAM QUESTION. 3. Swap back and MARK their answers to your questions 4. PROVIDE THREE FEEDBACK POINTS. This could include any ADDITIONAL ANSWERS they could have added or have missed out.