Advanced Automotive Safety Systems Industry Trends and Initiatives ACAMP Seminar Series: Advanced Embedded Systems – Sep 09, 2015.

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Presentation transcript:

Advanced Automotive Safety Systems Industry Trends and Initiatives ACAMP Seminar Series: Advanced Embedded Systems – Sep 09, 2015

Agenda Welcome and Introductory Comments Industry Trends Invotek Product Focus Government/University/Industry Collaboration APMA and the Connected Vehicle Initiatives Wrap Up

Welcome and Introductory Comments 3 EARL HUGHSON – President and Co-Founder, Invotek Electronics Inc. 30+ years of P&L and Executive Management responsibilities, launching & developing OEM automotive & non-automotive technology enterprises for Magna, C-MAC, Solectron, Flextronics inc Production sales growth from green field launch to >$175MM in annual revenue. R&D, product development, manufacturing, and marketing expertise and numerous international partnerships in OEM and in rugged E/E systems Companies achieved ISO 9001, QS 9000,TS 16949, ISO 14001, OHSAS 18001, and ISO certifications while maintaining world class production metrics (6 sigma PPM etc.) BASc Engineering– University of Waterloo, On

Automotive Sensors…. And the Connected Vehicle In 2014, 85 million vehicles were produced. By 2020, this will grow to 110 million vehicles globally. Today, there are sensors per vehicle. This will climb to 200 sensors per vehicle over the next 5 years. This significant growth is driven by: Improving safety systems Autonomous vehicle initiatives Increasing demands on improving fuel economy By 2020, the market demand for sensors needed in these applications will grow to 22 billion units, annually.

Market Opportunity: Addressable Market Size The market for advanced driver assist systems is growing rapidly, driven by positive fundamental in regulation as well as OEM directed differentiation Sensor Market Size $ in Millions

360 Degrees of Situational Awareness

Sensor integration is a complex problem for OEM’s who must balance cost, performance, styling, safety, market and regulatory demands and complex system integration Market Challenge & Opportunity

In most cases, vehicle styling and design needs to be “disrupted” to accommodate today’s advanced sensors. Invotek’s strategy is to develop sensors that: Reduce the quantity of sensors needed to achieve a given sub-system performance level “Seamlessly” integrate sensors within existing vehicle systems Minimize the styling “disruptions” Provide the OEM with a positive cost/benefit business case

Advanced Camera Systems Advanced Ultrasonic Sensor Assemblies Compact 77 GHz Radar Systems Invotek is developing and commercializing a suite of advanced safety sensors with an emphasis on: Ease of integration Small form factor Increased field of view Elimination of traditional packaging constraints Invotek’s objective is to offer sensors that adapt to the vehicle environment. Invotek Electronics Value Proposition

Collaborative Development Partners Micralyne Acamp - Alberta Centre for Advanced MNT Products University of Alberta University of Waterloo CMC Microsystems

APMA and the Connected Vehicle Connected Vehicle Working Group (CVWG) Identifies and promotes Canadian companies with technologies, products, and services related to the Connected Vehicle The CVWG consists of OEM’s, Tier 1’s, SME’s, Academia, and the Federal/Provincial governments The CVWG attracts many companies from outside the traditional automotive supply base

Wrap Up If you are interested in learning more about Invotek Electronics, or if you have a technology suitable for automotive applications please contact: Earl Hughson, President, Dave Patterson, Director of Business Development, Thank You!