Gets Out the Vote RADIO Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved

Registered to Vote in Their District of Residence 90% of General Market 91% of African-Americans 91% of Hispanics Radio Delivers Potential Voters Source: Scarborough USA Release 2 (February-September 2014), Adults 18+ weekly reach Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved

Always Vote in Presidential Elections 89% of General Market 90% of African-Americans 90% of Hispanics Radio Delivers the National Electorate Source: Scarborough USA Release 2 (February-September 2014), Adults 18+ weekly reach Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved

Always Vote In Statewide Elections 89% of General Market 91% of African-Americans 90% of Hispanics Radio Delivers Important Statewide Constituents Source: Scarborough USA Release 2 (February-September 2014) ), Adults 18+ weekly reach Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved

Always Vote In Local Elections 88% of General Market 91% of African-Americans 90% of Hispanics Radio Campaign to Get Out the Local Votes Source: Scarborough USA Release 2 (February-September 2014) ), Adults 18+ weekly reach Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved

Swing Voters 81% listen to AM/FM Radio 14% listen to AM/News Talk 39% listen to FM/Local Music 28% a mix of local AM/FM 61% think political radio ads provide information 28% think radio ads are a bad idea 52% perceive radio ads as more believable 38% perceive online ads as more believable Radio Delivers Your Message to Swing Voters Source: Vox Populi / Katz Radio Group poll, 2014, size for the survey was 1,059 active voters and the margin of error is +/-3.0%. 805 interviews were completed using automated telephone technology and 254 were conducted using mobile-based survey technology Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved Vs.

Live and Local Radio Boosts Political Messaging Source: 1) Nielsen Total Audience Report Q Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved The Power of Radio #1 reach medium 1 delivers more people than any other medium -- but also high targeting capability Strong in all key 18+ demographic segments Targeting by gender, age, lifestyle and language Delivers potential voters within their own communities – or across the nation Varied formats and personalities create personal connections, emotionally engaging environment for messages aimed at specific interest groups Creates theater and generates images within listeners’ minds, personally unique to each

Live and Local Radio Boosts Political Messaging The Power of Radio The original social medium Highly personal – listeners relate one-on-one with favorite on-air personalities Drives conversation and influence among loyal listeners The original mobile medium – now available on-air, online and on- demand AM/FM reaches listeners on the go, at home, at work, in stores and offices Streaming, mobile apps, etc. allow video extensions to campaign’s audio text Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved