Current Issues in Tourism Policy Making in Hungary Dr Andrea Nemes Director General Tourism and Catering Department

2 Strategic Directions for Tourism Development National Tourism Development Concept  a planning document under preparation to lay down the directions of tourism development in Hungary and create its resources

3 Objectives Innovative, creative, high- quality product and supply development Strengthening the institutional system of tourism based on destination management organizational co-operation Development of an environment which can improve our competitiveness, job preservation and creation International and Eastern opening, international marketing and sales promotion Horizontal principles

4 Beyond the Crisis - Increasing Results at Commercial Accommodation Source: HCSO In % guest +5.8% guest night In 2012 EUR million (+6.7%) total revenue

5 Hungary’s TOP 10 Sending Countries CountryGuest nights at commercial accommodation, /2011 (%) 1. Germany Austria Italy Russia United Kingdom the Czech Republic Poland the Netherlands ,6 9. USA Romania Source: HCSO

6 Number of Guest Nights at Commercial Accommodation, Source: HCSO Domestic Tourism is Becoming a More and More Important Segment

7 Szechenyi Recreation Card (SzRC) – A Means for Encouraging Domestic Tourism A type of fringe benefits which can be used for purchasing tourism-related domestic services.

8 Common Past…

9 A Number of Architectural Monuments… Jakovali Hasszan Mosque - Pécs Rudas Bath - Budapest Turkish House - Szigetvár Kula Tower - Szabadbattyán Gul Baba’s Turbe - Budapest Bath of Arnaut Pasha - Eger Özicseli Hadzsi Ibrahim - Esztergom

10 Strengthening Relationships… 12 th September Yunus Emre Turkish Cultural Center 1994 – Hungarian-Turkish Friendship Park Sultan Suleiman project and the renovation of Turkish monuments 2 nd August 2013 – new Budapest Istambul flights with Wizz Air

11 Turkey is an Important Partner Regarding Organized Travels According to the number of organized travellers Turkey is the 4 th most important destination (after Greek, Italy and Austria and before Croatia) According to the number of guest nights spent by organized travellers Turkey is the 3 th most important destination (after Greek and Italy) Source: HCSO, 2012

12 Number of Guests and Guest nights for the Republic of Turkey at Commercial Accommodation, Source: HCSO Guests 2012/ % Guest nights 2012/ % Average length of stay: 2.1 nights (-6.6%)

13 Source: HCSO Tourists from the Republic of Turkey at Commercial Accommodation, January-September 2013 Number of Guests Jan-Sept 2013/Jan- Sept 2012 (%) Number of Guest Nights Jan-Sept 2013/Jan- Sept 2012 (%) Commercial Accommodation From which: Hotels Average length of stay at commercial accommodation: 2.1 nights (-1.3%) at hotels: 2.0 nights (-2.5%)

14 Huge Potential in Both Countries  Possible Field of Cooperation  Cultural tourism  Health tourism  Marketing cooperation  Cooperation between travel agencies and tour operators  Coopearion in the field of education  Tourism investments (e.g. renovation of baths and monuments)  …

15 Ministry for National Economy Tourism and Catering Department Dr Andrea Nemes Director General Thank you for your attention!