23 January Business Cases. News Story: Record Labels Contemplate Unrestricted Digital Music One of the majors considering releasing music without DRM.

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Presentation transcript:

23 January Business Cases

News Story: Record Labels Contemplate Unrestricted Digital Music One of the majors considering releasing music without DRM Why? Digital sales in ’06 80% ahead of ’05 but growth rate is slower Had hoped that iTunes model would succeed European governments interested in requiring interoperability Changes happening: EMI to offer streaming on Baidu.com (leading Chinese search engine) Estimate that 90% of music in China is pirated EMI and Sony experimented with unfettered music on Yahoo!

Business Cases Simple model: Read about the company and discuss Typically pointed questions We’re going to have more specific ones

Our questions What was the unique business idea this company had? What made it an opportunity instead of just an idea? What was the market characteristic? Did the company show “outside the box” thinking? Did the company retian a customer focus? Did they continue to innovate? How did they use technology in their business? How did they use technology in their marketing? Did they have any key partnerships?

This week Look at Facebook in class Look at Google for Thursday Select partners and topics on Thursday