Group 4 James Mellinger Abe Kim Stacy Lee Helen Wall Wilson Po

Apple’s Brand Image Imagination Design Innovation Successful, Positive Synergies between Apple’s Products and Brand Image

How do we maintain our successful Brand Image? Through the development of product innovation, as seen with our $200 million product proposal.

Current method of charging electronic devices an inconvenience?

Introducing the iPower “Life Unplugged”

Ultimate Compatibility iPhone iPod Shuffle Nano MacBook MacBook Pro Accessories and more… “Life Unplugged” Power Capacity: Up to 100 watts Range: 40 feet

How will the iPower wirelessly transfer power to electronic devices? “Life Unplugged”

Safety? Backwards compatibility?

iPower Accessories “Life Unplugged” Support for all Apple consumers with products new and old! Price ($20)

iPower goes beyond Apple Products Benefits affect entire electronic industry. Cross compatibility with non- Apple Products Develop general accessories that target typical adapter sizes/fits and watts. (e.g. Radio Shack) “Life Unplugged”

Competitors Company ProductDescriptionRelease Details Scottsdale, Arizona 0.1-inch thick and 6x15- inch pad. Can charge devices up to 90-watt Price: $249 Release: Early 2008 Ada, Michigan Similar prototype design to Wild charge. Device must also be placed on mat.Price: ??? Release: Early 2008 “Life Unplugged”

Product Comparison AdvantagesDisadvantages Competitors Wireless Energy Pad  Slightly more efficient use of power consumption. Less waste.  Limited range, electronic devices restricted to size and location of pad.  Number of electronics limited to the size of pad. iPower’s WiFi hub  Increased mobility, range, and added convenience.  Potential for limitless devices within RF range.  Use of wireless equates to slightly less energy loss/efficiency “Life Unplugged”

Marketing Strategy “Life Unplugged”

July 1, 2007 Display iPower in front windows of all Apple stores July 1, 2007 Display iPower in front windows of all Apple stores August 31, 2007 Press conference one day prior to product release August 31, 2007 Press conference one day prior to product release September 1, 2007 Product Launch September 1, 2007 Product Launch September December 2008 Use conventional advertising techniques September December 2008 Use conventional advertising techniques October- December, 2007 Partner with major universities September 2007 Onward Allow customers to charge their products in- store using iPower September 2007 Onward Allow customers to charge their products in- store using iPower December 2007 Onward Partner with businesses December 2007 Onward Partner with businesses December, 2007 Onward iPower available at all major retailers December, 2007 Onward iPower available at all major retailers June 1, 2007 Steve Jobs unveils product 3 months in advance June 1, 2007 Steve Jobs unveils product 3 months in advance “Life Unplugged” Visual Timeline

Product Display Design “Life Unplugged”

Promotion “Life Unplugged”

Promotional Bundling “Life Unplugged”

iPower Stations “Life Unplugged”

TV “Life Unplugged” Mac vs. PC Commercial

Financial Analysis “Life Unplugged”

iPower Sales “Life Unplugged” Total iPower Sold QuarterTotal Sales (# of units in millions) Quarter Sales Quarter Quarter Sales (# of units in millions)

iPower Accessory Sales “Life Unplugged” Quarterly Accessories Sale Quarter Accessories Sales (in Millions) Total Accessories Sold Quarter Total Accessories Sale (In Millions)

Expected Profit “Life Unplugged” Total Sales (in Millions $) Quarter Total Sales Total Accessory Sale Total iPower Profit Total Accessory Profit Total: $7/sale $13/sale $100/sale $49/sale

Budget Breakdown Analysis “Life Unplugged” R & D for accessories $70 Million Marketing $30 Million Delivery $20 Million Production $80 Million Marketing$30 Million Production$80 Million Delivery$20 Million R and D for accessories$70 Million

Market Share Market Share (%) QuarterMarket Share “Life Unplugged”

Q & A “Life Unplugged”