Founded 1938 Opinion Research Corporation DESIGNATED DRIVER SURVEY 2009 Anheuser-Busch, Inc. October 1 - 4, 2009 Prepared for:

Ever Been a Designated Driver - % Yes Source: Opinion Research Corporation CARAVAN® telephone omnibus survey. The telephone survey was conducted among a national probability sample of approximately 1,000 adults 21 years of age and older. Interviewing for this survey was completed October 1-4, Base: Total Respondents 21+ Q1. Have you ever been a Designated Driver -- the person who agrees to do the driving when going out with others who will be drinking alcohol beverages?  61% of respondents said they have been a designated driver

Driven Home By a Designated Driver - % Yes Source: Opinion Research Corporation CARAVAN® telephone omnibus survey. The telephone survey was conducted among a national probability sample of approximately 1,000 adults 21 years of age and older. Interviewing for this survey was completed October 1-4, Base: Total Respondents 21+ Q3. Have you ever been driven home by a Designated Driver?  38% of respondents have been driven home by a designated driver

Ever Been a Designated Driver or Driven Home By a Designated Driver - % Yes Source: Opinion Research Corporation CARAVAN® telephone omnibus survey. The telephone survey was conducted among a national probability sample of approximately 1,000 adults 21 years of age and older. Interviewing for this survey was completed October 1-4, Base: Total Respondents 21+ Q1. Have you ever been a Designated Driver -- the person who agrees to do the driving when going out with others who will be drinking alcohol beverages? and Q3. Have you ever been driven home by a Designated Driver?  68% of respondents have ever been a designated driver or driven home by one

Has Been a Designated Driver in the Past Year - % Yes Source: Opinion Research Corporation CARAVAN® telephone omnibus survey. The telephone survey was conducted among a national probability sample of approximately 1,000 adults 21 years of age and older. Interviewing for this survey was completed October 1-4, Base: Total Respondents 21+ Q2. Have you been a Designated Driver in the PAST YEAR?  38% of respondents have been a designated driver in the past year

Driven Home By a Designated Driver in the Past Year - % Yes Source: Opinion Research Corporation CARAVAN® telephone omnibus survey. The telephone survey was conducted among a national probability sample of approximately 1,000 adults 21 years of age and older. Interviewing for this survey was completed October 1-4, Base: Total Respondents 21+ Q4. Have you been driven home by a Designated Driver in the PAST YEAR?  21% of respondents have been driven home by a designated driver in the past year

Has Been a Designated Driver or Driven Home By a Designated Driver in the Past Year - % Yes Source: Opinion Research Corporation CARAVAN® telephone omnibus survey. The telephone survey was conducted among a national probability sample of approximately 1,000 adults 21 years of age and older. Interviewing for this survey was completed October 1-4, Base: Total Respondents 21+ Q2. Have you been a Designated Driver in the PAST YEAR? and Q4. Have you been driven home by a Designated Driver in the PAST YEAR?  44% of respondents have been a designated driver or driven home by one in the past year

Detailed Findings  68% or 148 million a American adults have been a designated driver or have been driven home by one.  61% or 133 million b American adults have been a designated driver.  38% or 83 million c American adults have been driven home by a designated driver.  44% or 96 million d American adults have been a designated driver or been driven home by one in the past year.  38% or 83 million e American adults have been a designated driver in the past year.  21% or 45 million f American adults have been driven home by a designated driver in the past year. Designated Driver Study – Detailed Findings Source: Opinion Research Corporation CARAVAN® telephone omnibus survey. The telephone survey was conducted among a national probability sample of approximately 1,000 adults 21 years of age and older. Interviewing for this survey was completed October 1-4, Note: Total base for projections based on October 2009 projected population for Americans age 21+ (218,818,277), US Census Bureau: a: 148,796,428 b: 133,479,148 c: 83,150,945 d: 96,280,041 e: 83,150,945 f: 45,951,838

Celebrity Respondents Would Choose as Designated Driver Source: Opinion Research Corporation CARAVAN® telephone omnibus survey. The telephone survey was conducted among a national probability sample of approximately 1,000 adults 21 years of age and older. Interviewing for this survey was completed October 1-4, Base: Total Respondents 21+ Q5. Which one of the following celebrities would you choose as your Designated Driver?  Carrie Underwood was the most preferred of the celebrities mentioned Total GenderAge MaleFemale Base: Total Respondents (Net) Any 75%74%77%83%78% 73%60% Carrie Underwood 29%26%30%38%33%30%21%15% Al Roker 24%23%24%18%20%21%34%32% Tina Fey 16%18%15%18% 15%9% Ryan Seacrest 7%6%8%9%7%9%4% None of the above 21%23%19%16%19%20%23%31% Don’t know 3%2%4%1%3%1%4%8%

Promoting Designated Driving to Reduce Drunk Driving Source: Opinion Research Corporation CARAVAN® telephone omnibus survey. The telephone survey was conducted among a national probability sample of approximately 1,000 adults 21 years of age and older. Interviewing for this survey was completed October 1-4, Base: Total Respondents 21+ Q6. Do you think that promoting the use of Designated Drivers is an excellent, good, fair or poor way to help reduce the problem of drunk driving?  87% of respondents think that promoting the use of designated drivers is an excellent/good way to help reduce drunk driving Top 2 Box: 87% 86% 88% 83% 88% 88% 88% 89%