 “The most prevalent, fatal, chronic, relapsing disorder of the 21 st century.”  (obesity.org, 2010)  An excess of adipose tissue  Happens for different reasons  Currently 66% of Americans are overweight or obese.

cdc.gov

 Associated with almost every chronic disease.  Diabetes  High blood pressure / Heart disease / Stroke  Gallbladder disease  Sleep apnea  Cancer

Energy IN needs to equal Energy OUT

 BMR = body weight x 10  BMR x 0.10 = calories burned off in food digestion  BMR x 0.20 to 0.50 = calories burned off in physical activity 0.20 for sedentary, 0.35 for slightly active, 0.40 for fairly active and 0.50 for active. Add all these numbers together for daily calorie needs Example: 150 lb person BMR = 150 x 10 = 1500 Digestion = 1500 x 0.10 = 150 Activity = 1500 x 0.40 = 600 Total daily calories: = 2250

 Bigger portions Salty snacks increased from 132 calories to 225 calories Soft drinks increased from 144 calories to 193 calories Hamburgers increased from 389 calories to 486 calories.  American Heart Association

 Fruits & Vegetables  Only 14% of children (6-19 y/o) meet the daily recommendation for 2-4 daily servings of fruit.  Only 20% get the recommended daily serving of vegetables  Whole grains  Although at least two servings are recommended: Children get less than one serving per day.

 Found in: soft drinks, fruit drinks, sports beverages, energy drinks, and processed foods. American Heart Association

Approximately 40% of budgeted food money is spent away from home. Americans’ spending on fast food: Increased from $60 billion to $110 billion in the last 30 years. American Heart Association

 Although at least 30 minutes of moderate activity is recommended daily.  Schools have dropped PE classes  Media has replaced activity  Neighborhoods may be unsafe  Work / Commute  Technology

 ngs_reporting_how_to_get_fat_without_really_tryi ng/ ngs_reporting_how_to_get_fat_without_really_tryi ng/

 “Children view an average of 3 ½ hours of television commercials per week, and each year they spend the equivalent of a week watching TV ads.” (CSPI, 2003)  About half of these ads are for food.

TV Advertising for Food vs. Public Service Announcements for Fitness or Nutrition, 2005 SOURCE: Kaiser Family Foundation, Food for Thought: Television Food Advertising to Children in the United States, March Average number of food ads and PSAs on fitness or nutrition seen by children per year by age: Age2-7 Age8-12 Age ,400 per year 7,600 per year 6,000 per year 164 per year 158 per year 47 per year Food ads PSAs on fitness or nutrition

Distribution of Types of Food in TV Advertising Targeted to Children or Teens, % 10% 28% Candy and snacks Fast food Among all food ads targeted to children or teens, percent that are for: 4% 9% 7% Sugared cereal Sodas & soft drinks Dine-in restaurants Prepared foods Dairy Breads and pastries 2%Fruit juices 1% SOURCE: Kaiser Family Foundation, Food for Thought: Television Food Advertising to Children in the United States, March 2007.

 Advertising budgets: Program / CompanyBudget (millions) NCI – 5 A Day Program$3.5 CDC – Nutrition & PE$34 USDA – Team Nutrition$10 McDonald’s$665 M&M’s$74 Coca-Cola & Diet Coke$209 Kellogg cereals$284 CSPI, 2003

 The individual vs The Government…