IsaïeIsaïe Isaïe Bicycle Painting

IsaIsa ïe ‘have your bicycle speak for you’

ï The Market Canadian Market - $1 Billion 400,000 Bicycles Sold in 2008 Saskatoon – second most bicyclists per capita in Canada

ï Competitive Analysis Highly Competitive Retail and Service Industry No bicycle painting service available

ï The Process

ï Marketing Strategy - Years 1-3 : Specialty Bike Owners Three-Fold Strategy - Bike Culture Involvement - Partner with Bicycle Shop - Specific Bicycle Targeting

ï Marketing Strategy - Years 4+ : Casual Bicycle Owner Three-Fold Strategy 1.Popular Media 2.Operating Website 3.Isaïe Bicycles

ï Financial Projections

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