Crafting A New Image Rev. Richard Hong First Presbyterian Church of Englewood

Statistics Average Sunday attendance: 2005:110? reported six consecutive years 2012:189.8 (full year) 2012 (Jan-Apr): (Jan-Apr):232.8

Statistics Easter: * (two services)

Stewardship Pledges +Mission Plate OfferingsGiving* 2005:$180,804$30, :$377,162$64,577 * Does not include per capita but does include “off-budget” offerings like OGHS

Changing Our Image Our image to the COMMUNITY (and our image OF the community) Our INTERNAL image (the image we present to visitors and the image we have of newcomers) Our ELECTRONIC image (on the Web and in e-communications)

Publicity Relying on word-of-mouth is insufficient We make ample use of press releases; we invite local media to come and cover our events.

Press Releases Press releases are free Make a list of every local publication Publicize successful events even after the fact Include pictures and town-specific “hooks”

Summer Worship Average Sunday attendance – July & August 2006:7610 a.m. 2007:11011 a.m. (normal time) Advertising stays consistent Members are never confused We never use the dreaded “summer worship” We have as many visitors in summer as winter

What Does Your Building Say? “Every environment sends a message.” Andy Stanley

We Changed Our Phrasing We used to say: “We’re a family gathering on Sunday” Now we say: “We’re a family preparing for company on Sunday”

Tripwire is in our bulletin every week

Guest Information Center Welcome bags with a choice of gift book Welcome bags for children Immediate follow-up with a letter and being added to our list

April, unique visitors 508 new visitors 338 returning visitors 24.2% of new visitors are coming in on mobile devices

Changing the send time from 11 am to 7 pm increased the open rate from 36% to 46%

20 Mile March – Constant Improvement “The hallmark of mediocrity is not an unwillingness to change; the hallmark of mediocrity is chronic inconsistency.” Jim Collins – “Great by Choice” “The line between ‘authentic’ and ‘slick’ is just above your level of ability.” Ginghamsburg UMC

Session – Enable Ministry, not Control Our agenda looks like this: Opening Devotions Clerk’s Report/Approval of Minutes Moderator’s Report Committee Motions requiring Session Action Other Business Adjournment

Session – Deacon Leadership Seminars Every other month Session-Deacons meet together for a leadership event instead of their respective business meetings We discuss a topic of practical strategy and we talk about what we can do to improve. It’s like a mini-officer retreat every 60 days.

Nominating – Let the Spirit Lead As moderator serving ex-officio, I throw my weight around only in these ways: I prohibit any discussion of positional needs. I prohibit any discussion of whether it is someone’s “turn” to serve, or whether they need to be a deacon “first.” The discussion will be signs of spiritual gifts.

Concrete Steps Plan one visible activity And invite reporters to cover it Put tables and chairs out for coffee hour And invest in enough food so they sit First class Web presence Leaders talking like leaders, not controllers

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