Annette Jaromin Eva Gaudlitz Sabrina Elstner Katrin Mayer

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Presentation transcript:

Annette Jaromin Eva Gaudlitz Sabrina Elstner Katrin Mayer Blogs Annette Jaromin Eva Gaudlitz Sabrina Elstner Katrin Mayer 14.7.2011 Social Ecologies

Definition of „Blog“ „A blog is user-generated website on which the writers enter their remarks in journal style, which then appear in reverse chronological order. Blogs often provide commentary or news on a particular subject, such as food, politics, or local news, although some function as more personal online diaries.“ Quelle: Dialogmarketing als Wettbewerbsvorteil unter besonderer Berücksichtigung von Web 2.0 Philipp Striegel, S. 30, 2008, Norderstedt Bibliotheken im Web 2.0 Zeitalter: Herausforderungen, Perspektiven und Visionen , Ronald Kaiser, S.22, 2008, Wiesbaden (Kaiser, 2008, S.22) 14.7.2011 Social Ecologies

Timeline 1997: Jorn Barger „Weblog“ … Peter Merholz „We blog“ 2001: „Citizen journalism“ 09/11 2004: „99% are rubbish“ 5 Mio. bloggers US presidential elections 14.7.2011 Social Ecologies

Timeline 2004: Term „Podcast“ is developed photo blog flickr Steve Garfield‘s video blog 2006: Microblog „twitter“ 2007: 112 Mio. blogs 2011: 165 Mio. blogs Today: serious medium, accepted by society about 66.000 newly founded blogs within 24 hours Blogs nicht mehr nur Text sondern auch mp3, Video, Foto Neue Formen! Explosionsartige Zunahme Nutzer nicht mehr nur digitale Elite, breiter Querschnitt durch die Gesellschaft. Trad. Medien nutzen Blogs, sind zitierfähig. (blogpulse.com) 14.7.2011 Social Ecologies

Technical characteristics Network Trackback Permalink Blogosphere Interaction Comments Currentness Push-and-Pull-Approach Feeds Authenticity Gatekeeper 14.7.2011 Social Ecologies

Who is blogging? Middle-aged, male,… 2/3 sind jünger als 44 2/3 sind männlich Illustrations: http://technorati.com/blogging/feature/state-of-the-blogosphere-2009/ 14.7.2011 Social Ecologies

Who is blogging? well-educated,… 75% haben eine höhere Schulbildung 40% haben einen Hochschulabschluss 14.7.2011 Social Ecologies

Who is blogging? wealthy… Ein Drittel verdient 75.000 $ oder mehr im Jahr Ein Viertel verdient 100.000 $ oder mehr im Jahr 14.7.2011 Social Ecologies

Who is blogging? Americans 48% sind US-Bürger 26% Europäer 10% APAC (v.a. asiatische Länder) 14.7.2011 Social Ecologies

Today‘s Top 6 (technorati.com/blogs/top100) Mashable, social media guide, covering new websites Huffington post –> british, breaking news and opinions, celebreties (technorati.com/blogs/top100) 14.7.2011 Social Ecologies

14.7.2011 Social Ecologies Blogs Campaign blogs Travel blogs Corporate blogs Technology blogs Watch blogs Knowledge blogs Fashion blogs 14.7.2011 Social Ecologies

The White House Blog (whitehouse.gov/blog) 14.7.2011 Social Ecologies

Syrian Revolution (twitter.com/#!/RevolutionSyria) 14.7.2011 Social Ecologies

Video Killed the Radio Star – will blogs replace traditional media? 35% der Blogger haben schon mal in den traditionellen Medien gearbeitet. Methoden, Ziele usw. überschneiden sich. Aber: Nur wenige Blogs bieten „richtigen“ Journalismus an. 14.7.2011 Social Ecologies

Thanks for listening! Literatur: Dominik Ruisinger: Online Relations. Leitfaden für moderne PR im Netz. Stuttgart: Schäffer-Poeschl 2007. http://technorati.com/blogging/feature/state-of-the-blogosphere-2009/ http://www.time.com/time/business/article/0,8599,1902604-1,00.html http://weblogs.about.com/od/startingablog/tp/Top-Ten-Reasons-to-Blog.htm http://www.blogherald.com/2008/03/23/12-reasons-why-you-should-start-a-blog http://www.npr.org/templates/story/story.php?storyId=17421022 http://ld04.edublogs.org/files/2008/03/blogs-in-science-research.pdf http://spu.mattjonesblog.com/wp-content/uploads/2007/09/blogs-applications-in-science-education.pdf http://socialmediaclub.pbworks.com/f/weblog+and+journalism.pdf http://74.125.155.132/scholar?q=cache:Y43K7r8UciIJ:scholar.google.com/+blog+and+newspaper&hl=de&as_sdt=2000 http://www.sueddeutsche.de/,ra7m1/jobkarriere/918/511031/text/ http://www.inlife.de/blog/media/blogs/all/read_my_blog.gif 14.7.2011 Social Ecologies

Sources Kaiser, R. (2008): Bibliotheken im Web 2.0 Zeitalter: Herausforderungen, Perspektiven und Visionen, Wiesbaden. Ruisinger, D. (2007): Online Relations. Leitfaden für moderne PR im Netz, Stuttgart. www.whitehouse.gov [Zugriff: 11.07.11] www.twitter.com/#!/RevolutionSyria [Zugriff: 11.07.11] MONITORING/BLOG SEARCH www.technorati.com/blogging/feature/state-of-the- blogosphere-2009 [Zugriff: 11.07.11] www.blogpulse.com [Zugriff: 11.07.11] www.bloglines.com “It's the same Internet minus the clutter“ www.blogsearch.google.de/blogsearch 14.7.2011 Social Ecologies