Chapter 11: Being Credible and Using Evidence. Public Speaking Process Purpose (Why) Source Credibility (You) Audience Analysis (Us) 2 ©2011, The McGraw-Hill.

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Presentation transcript:

Chapter 11: Being Credible and Using Evidence

Public Speaking Process Purpose (Why) Source Credibility (You) Audience Analysis (Us) 2 ©2011, The McGraw-Hill Companies, Inc. All Rights Reserved.

Public Speaking Process Topic Selection (This topic) Message Organization and Display (This manner) 3 ©2011, The McGraw-Hill Companies, Inc. All Rights Reserved.

Source Credibility Audience perception of speaker’s effectiveness Earn right to speak on topic 4 ©2011, The McGraw-Hill Companies, Inc. All Rights Reserved.

Four Aspects of Credibility Competence Trustworthiness Dynamism Common ground 5 ©2011, The McGraw-Hill Companies, Inc. All Rights Reserved.

Information Sources Personal experience Library resources People resources 6 ©2011, The McGraw-Hill Companies, Inc. All Rights Reserved.

Citing Sources of Information Bibliographic references Internal references Verbal citations 7 ©2011, The McGraw-Hill Companies, Inc. All Rights Reserved.

Effective Research Source variety Evaluating sources –Clarity –Verifiable –Competent source –Objective source –Relevant 8 ©2011, The McGraw-Hill Companies, Inc. All Rights Reserved.

Supporting Materials Examples Narratives Surveys 9 ©2011, The McGraw-Hill Companies, Inc. All Rights Reserved.

Supporting Materials Testimonial evidence –Lay testimony –Expert testimony –Celebrity testimony 10 ©2011, The McGraw-Hill Companies, Inc. All Rights Reserved.

Supporting Materials Numbers and statistics Analogies Explanations Definitions 11 ©2011, The McGraw-Hill Companies, Inc. All Rights Reserved.

Ethical Considerations Source credibility Use of supporting material –Plagiarism –Incremental plagiarism 12 ©2011, The McGraw-Hill Companies, Inc. All Rights Reserved.