Importance of Sports and Entertainment Marketing

What is an Industry? A group of organizations involved in the producing or handling of the same product or type of service Industries can be further defined by subdivisions

Examples of Industries The Music IndustryThe Hotel Industry Subdivisions Country Rock Hip-Hop R&B Subdivisions Full service (resorts) Limited service Economy Extended Stay

Examples of Industries The Television Industry The Sports Camp Industry Subdivisions Reality TV Talk Shows Drama Sitcom Subdivisions Football Camp Cheerleading Camp Dance Camp Basketball Camp

The Sports Industry Sport: Sport: source of diversion or physical activity engaged in for pleasure

Entertainment: Entertainment: any activity which provides a diversion or permits people to amuse themselves in their leisure time The Entertainment Industry Examples:Television Live Shows MoviesMusicBooksMagazines

How Are They Different? SportsEntertainment Spontaneous/not planned Unpredictable outcome Involves competition Fans support one team Usually planned with a script or program Consumers are not motivated by brand or team Consumers do not remain loyal to a brand

The Sports and Entertainment Industries Today these industries are two of the most profitable in the US Fans spend BILLIONS on recreation and related products every year

What is Sports Marketing Applying marketing principles and processes to promote sports products ◦Sports equipment ◦Sports apparel ◦Sports drinks RG3 AdidasUnder Armour- This is How We Run"Fate"

What is Sports Marketing The marketing of non- sports products through association with sports or sports figures Papa John's and the NFL Hanes - Sports and Entertainment Head and Shoulders Gillette - Lochte

Sample Sports Marketing Ads

What is Entertainment Marketing? Marketing of entertainment products or using entertainment to attract customers BK AD

Dr. Pepper/ Iron Man

Growth of the Sports Industry $200 billion The sports industry generates about $200 billion a year Growth is measured in….. 1. Event Attendance Figures 2. Media Coverage (ESPN, Golf Channel, NFL Network) 3. Employment Figures (4.5 million jobs and growing) 4. Global Market Expansion

Growth of the Entertainment Industry $10.6 BILLION In 2011 the film industry grossed $10.6 BILLION The largest grossing movies were “The Avengers" ($617 million) “The Hunger Games" ($407 million) “Dark Knight Rises" ($359 million)

Trends in Sports and Entertainment 3D movies (Piranha 3D, Toy Story 3, Avatar) Midnight releases (Twilight Saga) Social Networks (Twitter, Facebook)