GCSE Business Studies Market Segmentation MARKET SEGMENTATION WHY? Target the Market Avoids waste Meeting the needs of people more efficiently and effectively Producing goods and services customers want Use of advertising specific to customers By not making goods which consumers do not need or want By not marketing to the wrong people

GCSE Business Studies Market Segmentation AGE GEOGRAPHIC AREA ETHNIC, CULTURAL, RELIGIOUS GENDERINCOME SOCIO- ECONOMIC HOW ? (Click here)

GCSE Business Studies Market Segmentation MIDDLE AGE OLDER CHILDREN YOUNG ADULTS AG E SUGGEST A PRODUCT EACH SEGMENT MIGHT NEED OR WANT

GCSE Business Studies Market Segmentation MIDDLE AGE OLDER CHILDREN YOUNG ADULTS AGE WHERE MIGHT YOU FIND PRODUCTS FOR EACH SEGMENT MARKETED OR ADVERTISED?

GCSE Business Studies Market Segmentation GENDER FEMALE MALE SUGGEST A PRODUCT EACH SEGMENT MIGHT NEED OR WANT

GCSE Business Studies Market Segmentation GENDER FEMALE MALE WHERE MIGHT YOU FIND PRODUCTS FOR EACH SEGMENT MARKETED OR ADVERTISED?

GCSE Business Studies Market Segmentation INCOME LOW MIDDLE HIGH SUGGEST A PRODUCT EACH SEGMENT MIGHT NEED OR WANT

GCSE Business Studies Market Segmentation INCOME LOW MIDDLE HIGH WHERE MIGHT YOU FIND PRODUCTS FOR EACH SEGMENT MARKETED OR ADVERTISED?

GCSE Business Studies Market Segmentation GEOGRAPHIC AREA Suggest ways in which people in different parts of the UK might demand different products: Wales Ireland Scotland North of England South of England

GCSE Business Studies Market Segmentation HOW ? AGE GEOGRAPHIC AREA ETHNIC, CULTURAL, RELIGIOUS GENDER INCOM E SOCIO- ECONOMIC MIDDLE AGE OLDER CHILDREN YOUNG ADULTS LOW MIDDLE HIGH BASED ON INCOME + JOBS DONE Show

GCSE Business Studies Market Segmentation BASED ON INCOME + JOBS DONE Professional Worker e.g. Middle Manager e.g. Unskilled Worker e.g. Poorest e.g. Lower Middle e.g. Skilled Worker e.g. What type of goods might be demanded by the groups shown? SOCIO- ECONOMIC