Test & Measurement OutsellOutwitOutlast 2007 Regional TGP Meetings

Test & Measurement OutsellOutwitOutlast Agenda Competitive Situation –Fluke/Amprobe Key Products Focus: –TightSight® Clamp Meters –Circuit Tracers –Circuit Breaker Finders –VoltAware™ NCV Testers Sales tools available

Test & Measurement OutsellOutwitOutlast Fluke Activity T+ Series –Targeted at Vol-Con, Vol-Con Elite Amprobe –Real competitive threat coming soon IDEAL has: –Better products, service, profitability –Imperative to secure our position in ED and keep moving forward

Test & Measurement OutsellOutwitOutlast VoltAware NCV Tester

Test & Measurement OutsellOutwitOutlast Visual and Audible indication of voltage Indicates voltage from VAC Compact design with AAA Batteries Power On / Low Battery Indicator Selectable Audible Beeper Cat IV – 1000V : –Trade: $17.95 –Distributor: $13.10 Re-position the to $12.95/$9.45 (Trade/Dist) VoltAware Features and Benefits

Test & Measurement OutsellOutwitOutlast Promotional Counter Display OktoberTest Promotion –Buy 10, Get 10 Free Sales target is $13,000 per territory Sales Tools and Goals

Test & Measurement OutsellOutwitOutlast TightSight Clamps

Test & Measurement OutsellOutwitOutlast Innovative Features and Benefits Audible and visual high voltage indication over 30V AC/DC on all functions Contains all the capabilities of a full-function multimeter One-touch backlight button for glowing green display illumination Tapered jaws with hook tip for tight locations and easy wire separation Data hold button and offset thumb wheel for one- handed operation Large numbers and symbols are easy-to- read Patented backlit TightSight™ display for viewing in dark, bright or tight locations; Hinged rubber cover prevents display damage (field replaceable)

Test & Measurement OutsellOutwitOutlast Measure Up Promotion –Promo in a Box –Free tape measure w/ clamp meter purchase Pack’em Up Promotion –Promo in a Box –Free duffle bag w/ Combo Case purchase Advertising / PR Writeups Sales target is $50,000 per territory Anywhere there’s a load (e.g.lights/motors/equipment), there’s current to measure Sales Tools and Goals

Test & Measurement OutsellOutwitOutlast Circuit Tracers

Test & Measurement OutsellOutwitOutlast Performance Has 4x the tracing power of competitive tracers –Uses AA batteries vs 9V battery of competitors Has 4 search modes of sensitivity to allow a very strong signal search to a refined search for breakers All 3 models can be used in open/closed circuits Ease-of-use Super-bright numeric display Displays “0-99” relative signal strength –Competitors only use a small series of LEDs Intensifies the audible pitch/tone as the signal becomes stronger –Competitors have a constant audible that is not intuitive Rotating display keeps the reading upright Safety High-energy fuse that can open safely Cat III-600V safety rating Innovative Features and Benefits

Test & Measurement OutsellOutwitOutlast Tracer Sales Demo DVD Advertising / PR write-ups Customized promos upon request Sales target is $65,000 in sales per territory Sales Tools and Goals

Test & Measurement OutsellOutwitOutlast Breaker Finders

Test & Measurement OutsellOutwitOutlast Fully automatic operation –1 st pass calibrates/ 2 nd pass finds breaker Improved Performance Two automatic models: – is a 120V breaker finder – is a 120/240V breaker finder with GFCI receptacle tester and NCV sensor Limited competition New Packaging Innovative Features and Benefits

Test & Measurement OutsellOutwitOutlast Promotional Counter Display –Started Feb 1 st –6-pack for $280 (5% discount) –Buy another 6-pack for a 10% discount ( 60 days from first order) –Bonus Buy of 10% off clamps Pack’em Up Promotion –Promo in a Box –Free duffle bag w/ Combo Case purchase Sales target is $12,000 per territory Sales Tools and Goals

Test & Measurement OutsellOutwitOutlast VPM Voltage Monitor

Test & Measurement OutsellOutwitOutlast Features and Benefits World’s Simplest PQ Device –If you can use an outlet, you can use a VPM –PQ Expert is in the box! Easy to Use –Minimal Set Up –No need for Computer Interface –Captures only significant events Affordable –Trade Price: $475 –Distributor: $356

Test & Measurement OutsellOutwitOutlast VPM Selling Tools Strategy Emulate Tracer success by using materials to sell for you. Target service contractors, industrials, hospitals, datacomm Sales Tools DVD Sell Sheet Application Guide Interactive Demo –What’s new IDEAL University –PQ Module

Test & Measurement OutsellOutwitOutlast

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