Social Change (Wikipedia) Change in social structure: the nature, the social institutions, the social behavior or the social relations of a society, community of people...

ACF's Definition of Social Change The movement of people toward the establishment of environmental, economic, and social justice & redistribution of wealth, power, and resources. Appalachian Community Fund, 2009

ACF Steps for Social Change Organizing and action led by people working to control their own lives; Educating communities about the root causes of oppression and injustice; Eliminating barriers to full participation in society Focusing on efforts to change cultural, social, political, and economic systems and institutions that create, accommodate, and perpetuate social injustice; Appalachian Community Fund, 2009

ACF Steps for Social Change Creating and modeling democratic cultural, social, political, and economic systems; Connecting local issues with national and global concerns; and Networking, collaborating, and cooperating with other change agents working toward similar goals. Appalachian Community Fund, 2009

Definition of Communication for Social Change A process of public and private dialogue through which people themselves * Define who they are * What they need and * How to get what they need in order to improve their own lives. Communication for Social Change Consortium, 2009

Definition of Communication for Social Change And…it utilizes dialogue that leads to: * Collective problem identification * Decision making and * Community-based implementation of solutions to development issues. Communication for Social Change Consortium, 2009

Social Change Capacity Areas Leadership Leadership Degree and equity of participation Degree and equity of participation Information equity Information equity Collective self efficacy Collective self efficacy Sense of ownership Sense of ownership Social cohesion Social cohesion Social norms Social norms (Beeson, 4/200)

Social Analysis in Action (CARE, 2007)

Social Change Key Stages Baseline assessment/situational analysis Baseline assessment/situational analysis Community dialogue Community dialogue Collective Action/Results/Outcomes Collective Action/Results/Outcomes Participatory evaluation Participatory evaluation (Beeson, 4/200)

The Freirian Process Listen for strong feelings Portray situation causing strong feelings in stories or pictures Facilitate Input Assessment Reflection Decision Action

Liberating Education: Key Principles 1. Learner Centered 2. Problem-Posing 3. Self-Discovering 4. Action Producing

Integration of Social Change and Behavior Change Social Change No Yes Behavior Change No Maintenance of Status Quo Limited Health Improvement Increased Potential for Health Improvement Self-sustained Health Improvement Ref: Communication for Social Change Working Paper #1, JHU-CCP,2002) Yes

What could be done to make social change activities more applicable in the Window of Opportunity Program?