© 2011 Experian Information Solutions, Inc. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein may be the trademarks of their respective owners. No part of this copyrighted work may be reproduced, modified, or distributed in any form or manner without the prior written permission of Experian Information Solutions, Inc. Automotive Aftermarket Online Traffic Analysis John Gray, Senior Vice President

2 © 2011 Experian Information Solutions, Inc. All rights reserved. Experian Automotive Delivering market intelligence, driving insights  Experian data: ► Hitwise – Providing insights on how 10 million US Internet users interact with more than 1 million websites, across 160+ industries ► Mosaic USA - A household-based segmentation system that classifies all U.S. households and neighborhoods into one of 60 unique segments and 12 overarching groups ► VantageScore – A credit score that provides a consistent interpretation of consumer credit files across all three major credit reporting companies

© 2011 Experian Information Solutions, Inc. All rights reserved. Experian Confidential. 3 Aftermarket Parts Industry Trending  Share of visits to the Aftermarket Parts category continues an upward trend ► 50 percent growth in the last three years ► New aftermarket opportunities are emerging Sources: Automotive* Industry and Aftermarket Parts Market Share - Experian Hitwise. Automotive* Industry includes Classifieds, Dealerships, Manufacturers, and Motorcycling sub-industries. Motorsports and Recreation sub-industries have been excluded.

© 2011 Experian Information Solutions, Inc. All rights reserved. Experian Confidential. 4 Top Aftermarket Parts Sites by Share of Visits in the Automotive Industry  633 sites in segment  Top 5 sites captured 30 percent of visits * eBay and Amazon are not currently part of this study as their breadth across multiple categories would outweigh the rest of the sites in the aftermarket category.

© 2011 Experian Information Solutions, Inc. All rights reserved. Experian Confidential. 5 Aftermarket Parts Sites Key Traffic Sources  Search engines continue to provide the most traffic to the Aftermarket Parts category

© 2011 Experian Information Solutions, Inc. All rights reserved. Experian Confidential. 6 Aftermarket Parts Search Trends  Top search terms driving visits to the Aftermarket Parts category include: ► Parts ► Tires ► Auto ► Accessories ► Car ► Truck ► Wheels ► Rims

© 2011 Experian Information Solutions, Inc. All rights reserved. Experian Confidential. 7 Aftermarket Parts Category MOSAIC ® Groups

© 2011 Experian Information Solutions, Inc. All rights reserved. Experian Confidential. 8 Aftermarket Parts Category by VantageScore®  65% of visits to the Automotive Parts category are driven by Prime (C), Sub-Prime (D), and Below Prime (F) segments  Largest growth segment is Below Sub Prime (F)  Largest declining segment is Super Prime (A).

© 2011 Experian Information Solutions, Inc. All rights reserved. Experian Confidential. 9 Aftermarket Parts Category Emerging Trends Auto Repair and Referral Category Share of visits to the Auto Repair and Referral category continues to trend upward as used vehicle registrations climb and consumers are keeping their vehicles longer.

© 2011 Experian Information Solutions, Inc. All rights reserved. Experian Confidential. 10 Aftermarket Parts Category Emerging Trends Social Networking Social Networking is becoming a major driver of traffic to the Automotive Aftermarket Parts category up 43% YOY.

© 2011 Experian Information Solutions, Inc. All rights reserved. Experian Confidential. 11 Summary  The aftermarket continues to recognize significant increases in online traffic creating a new era of untapped opportunity.  In today’s information age, cutting edge data and analytic tools are becoming necessary to further support the needs of the online market.  Companies who effectively embrace this evolving market can further grow their online presence and be prepared for the aftermarket of the future.