Advertising Who Really Has A Say?

The Media Advertising usually runs across the spectrums of television, movies, and magazines. As well as billboards and other public displays. Advertising usually runs across the spectrums of television, movies, and magazines. As well as billboards and other public displays. Most of the electronic advertising comes in the form of commercials and infomercials. Most of the electronic advertising comes in the form of commercials and infomercials.

Questionability Within the last decade, advertising has changed to conform to the consumers’ desires, needs, and expectations for new products. Within the last decade, advertising has changed to conform to the consumers’ desires, needs, and expectations for new products. The new problem is that are some of these new and edgy advertisements too edgy? The new problem is that are some of these new and edgy advertisements too edgy?

Television In the United States, on average people spend about 28 hours/ week watching T.V. In the United States, on average people spend about 28 hours/ week watching T.V. The average American youth spends hours/ week watching T.V. (screentime.org) The average American youth spends hours/ week watching T.V. (screentime.org) This makes television the best way to market to consumers. This makes television the best way to market to consumers.

Old Navy Launched a new marketing approach which involves mannequins that interact with each other as if they were real people, dubbed “Supermodelquinns”. Launched a new marketing approach which involves mannequins that interact with each other as if they were real people, dubbed “Supermodelquinns”. Some people complain that these mannequins are portraying a false representation of real people and that since they're cartoon like that the impression falls onto children. Some people complain that these mannequins are portraying a false representation of real people and that since they're cartoon like that the impression falls onto children.

Old Navy President Tom Wyatt says, “we got away from our target consumer…We spent most of 2008 getting out target consumer right. Then we (developed) product that we thought was appropriate for the target customer.” Old Navy President Tom Wyatt says, “we got away from our target consumer…We spent most of 2008 getting out target consumer right. Then we (developed) product that we thought was appropriate for the target customer.”

The old style used to be skimpy tops, tight jeans, and other form fitting clothes that would attract teens but this scheme did not work. The old style used to be skimpy tops, tight jeans, and other form fitting clothes that would attract teens but this scheme did not work. They then marketed the Supermodel- quinns to change the aim back to be family oriented. They then marketed the Supermodel- quinns to change the aim back to be family oriented.

Hidden Innuendo People will always attack the commercials that are blatantly offensive but what about the commercials that have hidden aspects about them? People will always attack the commercials that are blatantly offensive but what about the commercials that have hidden aspects about them? Some of these commercials that have aspects that attract children and young teens are products and services that they can not even use. Some of these commercials that have aspects that attract children and young teens are products and services that they can not even use.

Esurance – cartoon design, questionable antics, and disproportional fictional characters. Esurance – cartoon design, questionable antics, and disproportional fictional characters. Quiznos – personified inanimate objects. Very sexually charged dialogue. Quiznos – personified inanimate objects. Very sexually charged dialogue.

Abercrombie & Fitch Company first started in 1892 and had been an outfitter for outdoor sportsman and excursion. Company first started in 1892 and had been an outfitter for outdoor sportsman and excursion. Now the target market has changed to year old consumers and presents the style of “Casual Luxury” Now the target market has changed to year old consumers and presents the style of “Casual Luxury”

The old Abercrombie and Fitch The old Abercrombie and Fitch The new Abercrombie and Fitch The new Abercrombie and Fitch

Even though very different in appearance, they general message is the same. You just have to think. Even though very different in appearance, they general message is the same. You just have to think. The message to stay active and to stay youthful. The message to stay active and to stay youthful. The depiction of “The Hunt” is still strong in both images, but the new image of Abercrombie is applied to today's consumer and marketed demographic. The depiction of “The Hunt” is still strong in both images, but the new image of Abercrombie is applied to today's consumer and marketed demographic.

Constitutional Rights Under the 1 st amendment of the Constitution which states, “Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press;…” the media is protected. Under the 1 st amendment of the Constitution which states, “Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press;…” the media is protected.

Today, advertising is more of a freedom of expression than it was in the past. Today, advertising is more of a freedom of expression than it was in the past. So what is the difference between a fully naked woman on canvas vs. a half naked woman in an advertisement? So what is the difference between a fully naked woman on canvas vs. a half naked woman in an advertisement? Who is to make the call of good taste vs. bad taste? Who is to make the call of good taste vs. bad taste?

Rating Systems and the V-Chip The media itself should not be blamed for all the questionable and racy images that are put in advertisements that make it to our youth. The media itself should not be blamed for all the questionable and racy images that are put in advertisements that make it to our youth. There are very strict guidelines that the industry must follow and most of these guidelines are government monitored There are very strict guidelines that the industry must follow and most of these guidelines are government monitored

Federal Communications Commission (FCC) Federal Communications Commission (FCC) Entertainment Software Rating Board (ESRB) Entertainment Software Rating Board (ESRB)

Motion Picture Association of America (MPAA) Motion Picture Association of America (MPAA)

The V-Chip It is now government mandate that every show on television is rated and is in accordance to v-chip specifications. It is now government mandate that every show on television is rated and is in accordance to v-chip specifications. The v-chip is a programmable device that can block certain programming from viewers. The v-chip is a programmable device that can block certain programming from viewers.

All Things Considered It is up to the individual to decide what is appropriate for themselves or their own youth. It is up to the individual to decide what is appropriate for themselves or their own youth. It is not right to deny others their rights because you feel that your rights are being violated, when in all reality you have the means of avoiding material you do not feel is appropriate. It is not right to deny others their rights because you feel that your rights are being violated, when in all reality you have the means of avoiding material you do not feel is appropriate.

It is not the governments responsibility to “babysit” our youth and to shield them from the real world and all of its harsh realities. It is not the governments responsibility to “babysit” our youth and to shield them from the real world and all of its harsh realities. Our freedom of speech is one of our country’s most sacred laws especially considering a lot of countries do not have this right of expression. Our freedom of speech is one of our country’s most sacred laws especially considering a lot of countries do not have this right of expression. With that being said, it is not fair to deny someone their artistic vision that they either put on canvas or a magazine ad because who are we to make the call of what is tasteful and what is not. With that being said, it is not fair to deny someone their artistic vision that they either put on canvas or a magazine ad because who are we to make the call of what is tasteful and what is not.