Progression Diploma Marketing: 4P’s – Product & Place

Marketing Mix (Continued) Last week recap: Product –What was important? – rhttp:// r How does this fit in with the other ‘P’s? – business/marketing/marketingmixrev1.sht mlhttp:// business/marketing/marketingmixrev1.sht ml

Place What considerations do you need to make? –What? –Who? –Where can you sell it? –Where should you sell it?

PLACE: 4 distribution channels:- Manufacturer wholesaler consumer (indirect). Manufacturer gets bulk orders, consumer gets lower prices Manufacturer wholesaler Retailer consumer (indirect). Common in food and drink industry. 12

4 distribution channels:- (continued) Manufacturer Retailer Consumer (indirect). Common in clothing industry. Manufacturer Consumer (direct). Common in factory shops, mail order and internet selling. Fastest channel and cheapest for consumer. 34

See you in Two weeks Happy Holiday!!!!!!!!