MA in Public Relations: Corporate Communication REPUTATION AUDIT (Jan to Mar, 2014) Raymond, Anh, Lynn, Lisha.

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Presentation transcript:

MA in Public Relations: Corporate Communication REPUTATION AUDIT (Jan to Mar, 2014) Raymond, Anh, Lynn, Lisha

TABLE OF CONTENTS Lenovo Stakeholder Analysis: Media Customers Employees Community Investors Conclusion & Recommendation

Lenovo 1984 : Established in Beijing 2004 : “Legend” → “Lenovo” 2005 : Acquired IBM’s PC Division 2014 : Acquired Motorola Mobility

Traditional Media Overview Total number of coverage: 140 Key Events: Lenovo has released third quarter 2013/14 financial report (13 Feb) Lenovo has bought Motorola Mobility from Google (29 Jan) Lenovo has acquired IBM’s x86 Server Business (23 Jan) Sectors of interest: Computer / Mobile / Technology / Business

Traditional Media Use of Press Release 24 press releases in total Varying in the level of coverage 3 key press releases

Traditional Media Multi-perspective Storytelling

Traditional Media Media Tone Positive: good influences, opportunities Neutral: plain information without comments Negative: possible drawbacks, challenges

Traditional Media Key Press Positive Negative Coverage

Social Media & Customers

Employees Internal Communications Employee Communications: meetings, employee engagement survey, office of the ombudsman Cultural Integration & Diversity “cocktail culture forum”, women leadership, GLBT activities

Employees Recognitions Employee Survey 2012 Universum Most Attractive Employers 2013 Optimal Health Employers Slovakia 2013 A

Community CSR Definition of Lenovo Sustainability for Lenovo means taking care of the long-term economic, social and environmental health of the company and the communities in which it operates.

Community Lenovo CSR Mission Stakeholders communications Responsible company Product quality and safety Employees IT Empowerment to the world Philanthropy & Charity To create better world Environmental protection

Community Recognitions

Investors Stock Price Financial Calendar Breaking News

Investors Trading Volume

Investors Goodwill

Conclusion & Recommendation The company draws a huge attention and high expectation from various stakeholders A generally positive brand image Financial performance is fluctuant with mixed attitudes Customer Service Media Coverage Financial Report