United Nations Regional Seminar on Census Data Dissemination and Spatial Analysis September, Nairobi, Kenya 1/18 Consultations with users in preparing for census data dissemination

United Nations Regional Seminar on Census Data Dissemination and Spatial Analysis September, Nairobi, Kenya 2/18 Overview of the presentation Introduction Objective of user consultation Identification of users Managing the user consultation process Tools to be used for product design The business plan

United Nations Regional Seminar on Census Data Dissemination and Spatial Analysis September, Nairobi, Kenya 3/18 Introduction The user consultation process carried out at the census planning stage is important in achieving the objective that the census is relevant to users. in making the census as responsive as possible to user needs in terms of the collection, processing, tabulation, storage and availability of meaningful data.

United Nations Regional Seminar on Census Data Dissemination and Spatial Analysis September, Nairobi, Kenya 4/18 Introduction cont’d foster a wider and more informed understanding of and support for census plans and activities. The consultation process carried out at the census planning stage is – a major factor in the development of a dissemination programme. – also a major indicator of the quality of the census

United Nations Regional Seminar on Census Data Dissemination and Spatial Analysis September, Nairobi, Kenya 5/18 Objective of user consultations to provide information to assist users to make more informed decisions. By – focussing on data relevance, quality and timeliness of delivery; – adapting a range of products and services to meet current and emerging needs in the market place to consolidate and improve the product range for the next census.

United Nations Regional Seminar on Census Data Dissemination and Spatial Analysis September, Nairobi, Kenya 6/18 Identification of users Government policy makers, and provincial and local governments Researchers Individuals and institutions in business, industry and labour Media Stakeholders within the census agency

United Nations Regional Seminar on Census Data Dissemination and Spatial Analysis September, Nairobi, Kenya 7/18 Managing the user consultation process The user consultation process should also seek views of census data users on the strategic goals and directions for the census dissemination phase. The consultation can be carried out in 2 stages. Stage 1: on the broad directions Stage 2: on specific products & services

United Nations Regional Seminar on Census Data Dissemination and Spatial Analysis September, Nairobi, Kenya 8/18 Stage 1: Consultation on the broad directions Provide users with the dissemination strategy in publication form, accompanied by a questionnaire.  The first publication can provide the goals, the strategies to achieve the goals and the broad directions of the dissemination phase.

United Nations Regional Seminar on Census Data Dissemination and Spatial Analysis September, Nairobi, Kenya 9/18 Stage 1: Consultation on the broad directions … cont’d  The self-enumerated questionnaire can comprise two parts: – client’s use of current census products & services; – strategies proposed by the census agency for the products & services of the next census  Information may be available on the quantity of products purchased by each user.

United Nations Regional Seminar on Census Data Dissemination and Spatial Analysis September, Nairobi, Kenya 10/18 Stage 2: Consultation on specific products and services … cont’d A second publication and questionnaire can be mailed out to those clients that expressed interest in further consultation Face-to-face sessions can be conducted with key users Users should also be consulted on whether they prefer printed and/or electronic products

United Nations Regional Seminar on Census Data Dissemination and Spatial Analysis September, Nairobi, Kenya 11/18 Stage 2: Consultation … cont’d Some data users will need specialized products that the census organization is not planning to produce Reactions from clients can be sought against a number of specific criteria, such as: content and functionality; views on, and reactions to, pricing of products and services; importance of timeliness; client support; usefulness and appropriateness of the census data and products.

United Nations Regional Seminar on Census Data Dissemination and Spatial Analysis September, Nairobi, Kenya 12/18 Tools to be used for product design The user consultation process can use 3 tools for product design conducted in three phases (a) Qualitative studies; (b) Quantitative studies; and (c) Detailed product design.

United Nations Regional Seminar on Census Data Dissemination and Spatial Analysis September, Nairobi, Kenya 13/18 (a) Qualitative studies Aim: to better understand the reactions of clients to the current census dissemination programme, focus groups, usually general in nature, covering a range of clients and products larger-scale conferences and/or workshops can be held to allow consultation with clients and users from the central and regional offices of the census agency.

United Nations Regional Seminar on Census Data Dissemination and Spatial Analysis September, Nairobi, Kenya 14/18 (b) Quantitative studies A variety of questionnaires may be required focusing on: a particular product or service; particular market segments or industry sectors; and users’ technical requirements

United Nations Regional Seminar on Census Data Dissemination and Spatial Analysis September, Nairobi, Kenya 15/18 (c) Detailed product design The major tasks in the detailed product design phase are: – Determining overall product mix; – Developing product plans for corporate approval; – Developing prototypes; – Devising classification proposals; – Consulting users; and – Finalizing product design.

United Nations Regional Seminar on Census Data Dissemination and Spatial Analysis September, Nairobi, Kenya 16/18 The business plan A business plan is developed even if no revenue is required or expected - showing the costs, the estimated number of units to be created and the expected principal users of the products and services. A management steering group can be established to review on a regular basis the development of the plan and to monitor revenue and expenditure under the plan.

United Nations Regional Seminar on Census Data Dissemination and Spatial Analysis September, Nairobi, Kenya 17/18 THANK YOU!