The Journal of Marketing Roland T. Rust Editor

SSCI Status Top cited journal in all of business and economics Top cited journal in all of business and economics Journal of Marketing = 4.8 Journal of Marketing = 4.8 Marketing Science = 4.0 Marketing Science = 4.0 JMR = 2.4 JMR = 2.4 JCR = 2.0 JCR = 2.0 Journal of Service Research = 1.7 Journal of Service Research = 1.7

Other Indicators of Journal Status Ranked #1 in three of the last four surveys of marketing journals (Baumgartner & Pieters 2003; Hult et al. 1997; Bauerly & Johnson 2005) Ranked #1 in three of the last four surveys of marketing journals (Baumgartner & Pieters 2003; Hult et al. 1997; Bauerly & Johnson 2005) The most frequently-cited marketing journal in doctoral seminars (Bauerly & Johnson 2005) The most frequently-cited marketing journal in doctoral seminars (Bauerly & Johnson 2005)

New Submissions Trends Varadarajan – avg. = 271 Varadarajan – avg. = 271 Lusch – avg. = 239 Lusch – avg. = 239 Stewart – avg. = 241 Stewart – avg. = 241 Bolton – avg. = 317 Bolton – avg. = 317 Rust – 1 st year = 371 (record) Rust – 1 st year = 371 (record) Rust – 2 nd year = 376 (another record) Rust – 2 nd year = 376 (another record)

Acceptance Rate 06/07 = 15% (eventual acceptance) 06/07 = 15% (eventual acceptance) Desk rejections 06/07 = 11% Desk rejections 06/07 = 11%

Expansion JM to move to bi-monthly (6 issues per year) starting January 2008 JM to move to bi-monthly (6 issues per year) starting January 2008 Articles per issue to be approximately 9 Articles per issue to be approximately 9

Positioning The broadest marketing journal The broadest marketing journal Advancing marketing theory Advancing marketing theory Advancing marketing practice Advancing marketing practice Seek to publish the best substantive papers in marketing Seek to publish the best substantive papers in marketing No compromise with respect to sophistication No compromise with respect to sophistication

Breadth of Coverage Any marketing topic Any marketing topic Any research approach Any research approach Must have substantive content for at least one stakeholder group (e.g., managers, consumers, public policy makers) Must have substantive content for at least one stakeholder group (e.g., managers, consumers, public policy makers)

Truly Important Papers Extra consideration for potentially important papers Extra consideration for potentially important papers More weight given to importance of problem More weight given to importance of problem Innovation welcomed – incrementalism discouraged Innovation welcomed – incrementalism discouraged Willingness to override a negative review (one more chance) Willingness to override a negative review (one more chance)

International Representation July 2007 issue – 58% have at least one non-US-based author July 2007 issue – 58% have at least one non-US-based author 17% of Editorial Board is non-US-based 17% of Editorial Board is non-US-based No bias against non-US authors or non-US data No bias against non-US authors or non-US data

The Editorial Review Board Increased ERB size (90 to 108) in 2006 to reward excellent ad hoc reviewers Increased ERB size (90 to 108) in 2006 to reward excellent ad hoc reviewers Further increased the Board to 125 in 2007 Further increased the Board to 125 in 2007 Highest international representation of marketing’s top 4 journals Highest international representation of marketing’s top 4 journals Highest business practitioner representation of marketing’s top 4 journals Highest business practitioner representation of marketing’s top 4 journals

Turnaround Times for New Submissions 04/05 = 106 days 04/05 = 106 days 05/06 = 71 days 05/06 = 71 days 06/07 = 62 days 06/07 = 62 days 07/08 (Qtr 1) = 58 days 07/08 (Qtr 1) = 58 days

The Review Process Four reviewers assigned on all manuscripts Four reviewers assigned on all manuscripts Most papers – decision in two rounds or less Most papers – decision in two rounds or less Innovative papers – may allow more rounds Innovative papers – may allow more rounds

Web Site Web site editor – Siva Balasubramanian Web site editor – Siva Balasubramanian Book review editor – Ram Desiraju Book review editor – Ram Desiraju Significant upgrades to web site features Significant upgrades to web site features

Special Issue in the Works Marketing Strategy and Wall Street Marketing Strategy and Wall Street Sponsored by MSI Sponsored by MSI Co-Editors Dominique Hanssens, Roland Rust, Raj Srivastava Co-Editors Dominique Hanssens, Roland Rust, Raj Srivastava

Summary JM is, by many objective criteria, the top- rated marketing journal JM is, by many objective criteria, the top- rated marketing journal JM has the broadest positioning JM has the broadest positioning JM welcomes research of any marketing topic using any research approach JM welcomes research of any marketing topic using any research approach “Every author’s first choice outlet for substantive research in marketing” “Every author’s first choice outlet for substantive research in marketing”

Thank You!

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