Children’s Market Overview 2015

 2014  2015: The Year So Far  2015 Top Five  Pre-School & Picture Books  Children’s & YA Fiction  Children’s Non-Fiction  School Textbooks & Study Guides  World Book Day  Christmas 2015 Contents

2014 Nielsen BookScan TCM £1.4bn - £18.6m -1.3%

Children’s Printed Book Sales £336m +£27.7m +8.9% 2014

553,921 1,808, , ,598

£206.1m spent so far 2015: The Year So Far Source: Nielsen BookScan TCM: 37 weeks ending 12 th September 2015 versus 37 weeks ending 13 th September 2014

£206.1m spent so far +£6.37m 2015: The Year So Far Source: Nielsen BookScan TCM: 37 weeks ending 12 th September 2015 versus 37 weeks ending 13 th September 2014

2015: The Year So Far Source: Nielsen BookScan TCM: 37 weeks ending 12 th September 2015 versus 37 weeks ending 13 th September 2014 £206.1m spent so far +£6.37m +3.19% in value

2015: The Year So Far Source: Nielsen BookScan TCM: 37 weeks ending 12 th September 2015 versus 37 weeks ending 13 th September 2014 £206.1m spent so far +£6.37m +3.19% in value 27.8% of the entire print market

Full year % £346m 2015: The Year So Far

122, Source: Nielsen BookScan TCM: 37 weeks ending 12 th September 2015 versus 37 weeks ending 13 th September 2014

122, Source: Nielsen BookScan TCM: 37 weeks ending 12 th September 2015 versus 37 weeks ending 13 th September ,399

122, Source: Nielsen BookScan TCM: 37 weeks ending 12 th September 2015 versus 37 weeks ending 13 th September , ,567

122, Source: Nielsen BookScan TCM: 37 weeks ending 12 th September 2015 versus 37 weeks ending 13 th September , , ,007

2015 Source: Nielsen BookScan TCM: 37 weeks ending 12 th September 2015 versus 37 weeks ending 13 th September ,988 £762k

Pre-School & Picture Books Source: Nielsen BookScan TCM: 37 weeks ending 12 th September 2015 versus 37 weeks ending 13 th September 2014 £72m +£4.3m +6.3%

Picture Books Source: Nielsen BookScan TCM: 37 weeks ending 12 th September 2015 versus 37 weeks ending 13 th September , ,488 90,688 84,923 72,818 66,701 55,812 53,074 52,522 51,832

1.2 million picture books sold £5.5m for the year to date Consistently sold more than £10m every year since 2011 Picture Book Authors Source: Nielsen BookScan TCM: 37 weeks ending 12 th September 2015 versus 37 weeks ending 13 th September 2014 Julia Donaldson

Picture Book Authors Source: Nielsen BookScan TCM: 37 weeks ending 12 th September 2015 versus 37 weeks ending 13 th September 2014 Tom Fletcher & Dougie Poynter David McKee Roger Hargreaves 237,224 £541, ,318 £823, ,924 £322,799

Pre-School & Activity Books Source: Nielsen BookScan TCM: 52 weeks ending 12 th September 2015 versus 52 weeks ending 12 th September 2014 £38m +£2.6m +7.2%

Pre-School & Activity Books Source: Nielsen BookScan TCM: 37 weeks ending 12 th September 2015 versus 37 weeks ending 13 th September ,731 62,111 60,522 60,382 55,970

Colouring Books Source: Nielsen BookScan TCM: 37 weeks ending 12 th September 2015 versus 37 weeks ending 13 th September ,668 22,472 22,722 29,325

Sticker Books Source: Nielsen BookScan TCM: 37 weeks ending 12 th September 2015 versus 37 weeks ending 13 th September ,321 41,465 53,130 27,698

£78.3m +£4.8m +6.4% Children’s & YA Fiction Source: Nielsen BookScan TCM: 37 weeks ending 12 th September 2015 versus 37 weeks ending 13 th September 2014

Children’s £56.6m +£6m +11.9% Children’s & YA Fiction Source: Nielsen BookScan TCM: 37 weeks ending 12 th September 2015 versus 37 weeks ending 13 th September 2014 YA £20.3m -£1.18m -5.5%

Children’s Fiction Source: Nielsen BookScan TCM: 37 weeks ending 12 th September 2015 versus 37 weeks ending 13 th September , , , , ,869

David Walliams 785,523 Children’s Fiction books sold £3.9m for the year to date A 352.5% increase in value over five years Children’s Fiction Source: Nielsen BookScan TCM: 37 weeks ending 12 th September 2015 versus 37 weeks ending 13 th September 2014

Children’s Fiction Source: Nielsen BookScan TCM: 37 weeks ending 12 th September 2015 versus 37 weeks ending 13 th September 2014 Jeff KinneyLiz Pichon Jacqueline Wilson Roald Dahl 568,193 £3m 447,445 £2.4m 412,311 £2.34m 338,461 £1.89m

Young Adult Fiction Source: Nielsen BookScan TCM: 37 weeks ending 12 th September 2015 versus 37 weeks ending 13 th September ,007 78, ,280 73,411 94,010

Young Adult Fiction Source: Nielsen BookScan TCM: 37 weeks ending 12 th September 2015 versus 37 weeks ending 13 th September 2014 John Green Zoe Sugg James Dashner Holly Smale 277,102 £1.6m 215,148 £1.2m 203,239 £726, ,286 £1,326,651

£23.9m -£3.5m -12% Children’s Non-Fiction Source: Nielsen BookScan TCM: 37 weeks ending 12 th September 2015 versus 37 weeks ending 13 th September 2014

Children’s General Interest & Leisure Source: Nielsen BookScan TCM: 37 weeks ending 12 th September 2015 versus 37 weeks ending 13 th September ,929 72,43369,265 50,421 £8.08m-£4.7m -37% 65,287

Children’s General Non-Fiction Source: Nielsen BookScan TCM: 37 weeks ending 12 th September 2015 versus 37 weeks ending 13 th September 2014 £7.16m +£975k +15% 83,118 11,114 16,311 9,605 6,467

£30m +£1.3m +4.5% School Textbooks & Study Guides Source: Nielsen BookScan TCM: 37 weeks ending 12 th September 2015 versus 37 weeks ending 13 th September 2014

Maths, Science and Technical £11.8m +£483k +4.3% School Textbooks & Study Guides Source: Nielsen BookScan TCM: 37 weeks ending 12 th September 2015 versus 37 weeks ending 13 th September 2014

Literature, Arts and Humanities £13.5m +£560k +4.3% School Textbooks & Study Guides Source: Nielsen BookScan TCM: 37 weeks ending 12 th September 2015 versus 37 weeks ending 13 th September 2014

Back to school season: July to August £6.79m +£105k +1.5% School Textbooks & Study Guides Source: Nielsen BookScan TCM: 8 weeks ending 29 h August 2015 versus 8 weeks ending 30th August 2014

£6.85m +24% week on week +6.55% year on year World Book Day Source: Nielsen BookScan TCM: week of 7 th March 2015

2015 Full year % £345m

Christmas 2015