Media’s Influence on Public Opinion November 25, 2013 Objective: 1. Examine/Analyze the media’s influence on public opinion AND 2. quickly review key concepts/terms from UNIT I and UNIT II

Main Themes from Mass Media Today: explain each of the following 1.Media Event 2.GOTV 2.Define each of the following 1.Press Conference 2.Investigative Journalism 3.Print Media 4.Broadcast Media 5.FCC 6.Narrowcasting

I. Characteristics of Media 1.Media  agenda 2.Advocacy journalism>objective news 3.Linkage Institution 4.Profit  Ratings  Emotional news

I. Characteristics Cont… Characteristics Cont… 5.Selective exposure: 6.Selective perception: Blinders 7.Media  (Political Socialization)

II. Types-Newspapers 1.Circulation 2.Consolidation 1.Competition: 2.On-line: 3.Presidential campaigns 1.Horse Race 2.Topical 4.Ads

III. Types-Television 1.Image and Slogans 2.Concern= 3.Adversarial Journalism 4.Nightly News 5.Cable Portable, Personalized, Participatory

Identify 2 trends

Media’s effect on POLITICS! Objective: Understand and analyze the effects of media on politics as opposed to the media’s influence on public opinion.

II. Roles of Media-3 MAIN ROLES? 1.Gatekeeper: 2.Scorekeeper: Horse Race 3.Watchdog: Anthony Weiner, Larry Craig, Rep. Trey Radel

III. Nature of Media Influences on POLITICS 1.Candidate Images 2.Linkage 1.People-MEDIA-Government

III. Nature Cont… 3. Campaign costs- 2012=6 Billion 2014=5 Billion 4. Bandwagon -Polls -Focus Groups /01/29/frank_luntz_focus_group_r eacts_to_obamas_state_of_the_union _address.html

III. Nature of media influences… 5. White House manipulation of media: A. Photo Ops- B. Sound bites C. Spin Control (Hillary Clinton Example-Reading Assignment) ohttp:// o  Obama commercial spin D. Staged Events

III. Media’s affect on the other 2 branches… 1.Coverage of Congress: 2.Coverage of Supreme Court a. Appt (Obama’s two) b. Case (Healthcare, Gay Marriage)