AHK-Business Delegation 22. - 26. October 2012 Promoting German Premium-Beers in Serbia.

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Presentation transcript:

AHK-Business Delegation October 2012 Promoting German Premium-Beers in Serbia

"We desire that, henceforth, in our towns and markets as well as in the countryside, no ingredients other than barley, hops, and water may be processed and used in the making of beer.“ proclaimed by the co-rulers of Bavaria, the dukes Wilhelm IV and Ludwig X, at a 1516 meeting of the Bavarian Assembly of Estates the world's first — and still valid — food safety and consumer protection legislation German beer purity law

Germany – a true paradise for all beer lovers unique diversity of varities and brands around 5,000 different beers – 5,000 different taste sensations no chemicals – no additives perfect artisan skills combined with most up-to-date technology German brewers – reliable, long-term business partners exporting to more than 130 countries

Enjoy Diversity –German Beer Varieties

German Beer Exports in Mio hl and % of output

Detailed information: two strong member organisations