Marketing Goods and Services

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Presentation transcript:

Marketing Goods and Services

Marketing

9 Functions of Marketing Product/Service Planning Purchasing Financing Distribution (Place) Pricing Risk Management Marketing Information Management Promotion Selling

Product/Service Planning Assist in the Design and Development of Products and Services. Picture retrieved Oct. 25, 2011 from http://sneakertalk.com/wp-content/uploads/2009/08/l237sketches.jpg

Purchasing Determine the needs of the organization. Identify the best sources to obtain needed products and services Picture retrieved 10/25/11 from http://www.funderstanding.com/wp-content/upload/Decision-Making.jpg

Financing Budgeting and obtaining necessary financing for the business. Providing customers with financial assistance Retrieved 10/25/11 from http://customcomfortair.com/air-conditioning-heating/wp-content/uploads/2011/07/financing-offers.png Retrieved 10/25/11 from http://www.psdgraphics.com/wp-content/uploads/2009/02/3d_pie_chart.jpg

Distribution (Place) Determine the best ways to get the product or service to potential customers. Picture retrieved 10/25/11 from http://www.web-books.com/eLibrary/Books/B0/B66/IMG/fwk-collins-fig09_008.jpg

Pricing Establish and communicate the value of goods and services to potential customers. Pictured retrieved 10/25/11 from http://www.tastyislandhawaii.com/images10/mcdonalds/mcdonalds_menu_saimin.jpg

Risk Management Providing security and safety for products, personnel, and customers. Reduce the risk associated with marketing decisions and activities.

Marketing Information Management Obtaining, managing, and using market information to improve decision making and the performance of marketing activities. Focus Group Picture retrieved 10/25/11 from http://www.ufocusresearch.com/wp-content/uploads/2011/03/FocusGroup1.jpg

Promotion Promotion Selection Communicating information to prospective customers through promotional methods encouraging customers to take action. http://www.youtube.com/watch?v=R55e-uHQna0 Promotion Selection

Selling Direct personal communications with prospective customers assessing their needs and wants and working to satisfy them.