The up-front money it costs a company to fund the sponsorship of a Sports Property Negotiated Often Multi-year contracts 5 year deal for $35.

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Presentation transcript:

The up-front money it costs a company to fund the sponsorship of a Sports Property Negotiated Often Multi-year contracts 5 year deal for $35 Million per year Budgeting Considerations

Sponsor Leveraging: Getting as much as possible from a sponsorship agreement (example: BudWorld in 2002 Olympics) Negotiation Items Tickets Hospitality packages Signage / Exposure Sales Opportunities Product Placement Naming Rights Budgeting Considerations

Operating a Leveraged Event

Pre & Post Event Measureme nts