Choosing Atrium Lighting In the new Graduate School of Business Knight Management Center Group 10 Rachel Martin David Mount Leah Strickman Emma Wendt

Existing atrium decision process Atrium lighting as project focus Recommended decision process: MACDADI o Organizations o Goals o Preferences o Options o Analysis o Value o Innovations Overview

We speculate atrium selection is problematic No Stakeholder goals up front Few options provided Stakeholders engaged late; act as designers Atrium Current State Narrative Midterm: Pre-data

Midterm: Post-data Atrium appears in the architect’s plans We changed our project to a more detailed decision The Atrium Lighting Decision We focus our project on lighting Actual atrium selection is even more problematic than we suspected Atrium Current State Narrative

Narrator model from architect Thorough atrium lighting design process, but stakeholders not included Architect’s Atrium Lighting Decision

Our Future State Narrative Stakeholders matter Atrium Lighting Decision Future State Narrative Narrator link

Designers: Architect Engineers Structural Mechanical Detailer Engineer Fabricator Fire protection Construction manager/crew LEED consultant Acoustic consultant Shop guy Stanford representatives Decision Makers: Board of Trustees Stanford GSB Phil Knight Other large donors Kathleen Cavanaugh (decision filter) Stakeholders: Students Faculty Alumni Administration Deans Senate Academic Operations Admissions Office Staff Librarian Project Manager Outside contractors Corporate sponsors Recruiters Stanford Community (non-GSB) Santa Clara County community Media/financial press Peer institutions Designers Architects Infrastructure/facilities Phil Knight Other Donors Board of Trustees Stanford GSB MACDADI Model → Organizations * Goals * Preferences * Options * Analysis * Value MACDADI Model Brainstorming Organizations

Students Faculty Staff Designers Donors Owners Community Stakeholders Designers Owner MACDADI Model → Organizations * Goals * Preferences * Options * Analysis * Value MACDADI Model Organizations Combine and condense key stakeholders

MACDADI Model Brainstorming Goals Goals for Atrium: Wow factor Fire safety Reasonable budget Sustainability Easy to construct Time to design Time to build Appropriate noise level Quiet Group chatting Added value Functionality Library Study space MACDADI Model → Organizations * Goals * Preferences * Options * Analysis * Value Photogenic Aesthetic Sense of library feel Sense of Stanford feel Uniqueness Innovative Proven design Code compliant Accessible (to community) Comfortable Temperature Efficient use of space

MACDADI Model Clarify goals to clarify design decision Promotion of Academic Excellence Functionality Library Feel Accessibility Study Space Inspire Visual Wow Factor Aesthetic Appropriate Lighting Level Economic Responsibility Ease to Construct Proven Design Time To Build Time to Design Code Compliant Environmental Sustainability LEED Platinum Get Daylighting Credit ComfortInnovative MACDADI Model → Organizations * Goals * Preferences * Options * Analysis * Value

MACDADI Model Preferences GoalsStudentsFacultyStaffDesignersCommunityDonorsOwnersAverage Promotion of Academic Excellence Inspire Visual Wow Factor Aesthetic Functionality Lighting Library Functionality Accessibility Study Space Economic Responsibility Proven Design Time To Build Ease to Construct Time to Design Materials Needed Environmental Sustainability LEED Platinum Comfort Innovative TOTAL MACDADI Model → Organizations * Goals * Preferences * Options * Analysis * Value

MACDADI Model Weighting preferences shows economics and owners matter most

MACDADI Model Designers generate 3 options MACDADI Model → Organizations * Goals * Preferences * Options * Analysis * Value 6 Sawtoothes 0 Sawtoothes 3 Sawtoothes

MACDADI Model Analysis - Outlined ratings for 3 goals MACDADI Model → Organizations * Goals * Preferences * Options * Analysis * Value Goal 1: Promotion of Academic Excellence Rating Example:

MACDADI Model Analysis MACDADI Model → Organizations * Goals * Preferences * Options * Analysis * Value Goal 2: Economic Responsibility Rating

MACDADI Model Analysis Goal 3: Environmental Sustainability Rating MACDADI Model → Organizations * Goals * Preferences * Options * Analysis * Value

MACDADI Model Analysis – 6 and 3 panels similar and better

MACDADI Model → Organizations * Goals * Preferences * Options * Analysis * Value MACDADI Model Analysis

MACDADI Model → Organizations * Goals * Preferences * Options * Analysis * Weights * Value MACDADI Model Value

MACDADI Model → Organizations * Goals * Preferences * Options * Analysis * Value MACDADI Model Value

Weighting Automation – Greater ability to add, delete and organize goals, options and preferences ‘Tiers’ of Goals – Increased ability to roll-up sub-goals into high-level goals Simplify Innovation

Weighted the opinions of different stakeholders to acknowledge the relative importance of each MACDADI Model → Organizations * Goals * Preferences * Options * Analysis * Value

Innovation Weight stakeholders – owners and economics become more important MACDADI Model → Organizations * Goals * Preferences * Options * Analysis * Value

Innovation MACDADI Model → Organizations * Goals * Preferences * Options * Analysis * Value Weight stakeholders – final design doesn’t change

Consider stakeholders o Weight stakeholder preferences o Recognize economics can still be most important goal Choose 6-sawtooth option Summary