Getting the Word Out About WOC Nurse Week: Public Relation Strategies for Success.

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Presentation transcript:

Getting the Word Out About WOC Nurse Week: Public Relation Strategies for Success

What the Heck is P.R. Anyway?

Media Interview Possibilities TV, radio & print Taped vs. live Full interview vs. sound bite A media interview is not an ad

Why the Media Seeks Experts To educate the public To validate or dispute information To make their coverage more interesting

Picking a Topic Tie-ins with existing awareness campaigns: Nurse Week What’s hot Recent studies or reported trends Seasonal topics Area of personal expertise

Why do Media Interviews? Educate the public Promote your profession Enhance the reputation of WOCN Increase professional credibility for yourself Provide positive P.R. for your place of work Clear up inaccuracies Respond to positive or negative current events

Get to Know Your Media Market Local Newspapers TV Stations with local News Area radio stations And now……the pitch!

The Press Release HEADLINE 5W & How Why Bother? Quotes Background End

Mastering the Media Interview Print – Interview Possibilities Running of entire press release Profile on you or your practice setting Quotes from you within reporter- written story Newspapers vs. Magazines

Mastering the Media Interview Print – What Works Educate the writer Understandable explanations On the record vs. off the record Offer photo-ops Be careful what you say Be sensitive to deadlines

Mastering the Media Interview Print – What Flops Inaccurate information…. with you as the source! Confusing explanations Comments which insult & offend others

Mastering the Media Interview Radio – Interview Opportunities Public affairs interview News interview Public service announcement

Mastering the Media Interview Radio – What Works Breadth of information Engaging dialogue Clear, articulate voice Understandable explanations Strong sound bites Tips or pointers that stick

Mastering the Media Interview Radio – What Flops Long, awkward pauses One word responses Saying “umm” Coughing & sneezing Confusing, technical answers Wrong information Jingling jewelry Gum chewing Insulting or offending your audience

Mastering the Media Interview Television – Interview Possibilities Public affairs interview Event coverage on news News interview Profile story

Mastering the Media Interview Television – What Works Professional attire Eye contact with interviewer Understandable explanations Strong visuals in ideal setting Related footage Pauses for editing Confident delivery of information Patient participation

Mastering the Media Interview Television – What Flops Shifty eyes, not looking at reporter Awkward body movements Tapping, shifting, swinging arms Short, choppy sentences Technical answers Bold patterns Big hair & jewelry Dirty or disturbing surroundings Background noise

Getting the Benefit of Your P.R. Post on website Frame in your office Include in newsletter or next mailing Press release to non-competing media outlet

WOC Nurses & Your P.R. What’s Ahead?