Transportation Demand Management Overview November 2006 James Stutz Transportation Supervising Planner TDM and Marketing Unit Office of Transit & Ridesharing Bureau of Public Transportation

Transportation Demand Management (TDM) Bureau of Public Transportation –Rail Services –Bus Services –Ridesharing/TDM TDM: influencing traveler behavior for the purpose of reducing or redistributing travel demand

Regional Service Delivery Model Three regionally defined brokerages –Rideshare Company –Rideworks –Metropool Services are delivered based upon destination Fourth brokerage: 2Plus –Southern CT vanpool office –Statewide rideshare services

Brokerage Roles Promote carpooling, vanpooling, transit –Customer service –Marketing –Ridematching –Employer Services (next slide)

Employer Services Info customized for each employer Over 500 employers visited in SFY 2006 –Transportation Events 170 events last year Ridematching and collateral material distribution for transit, vanpool and Nuride –Support Services Shuttle formation consultation Guaranteed Ride Home 250 employee presentations last year (Deduct-a-ride, Nuride, Telecommuting, Transit)

Employer Services - Results SFY2006 –400 companies enrolled in Nuride –22 companies enlisted in Telecommute programs –40 new companies enlisted in Deduct-a- ride programs –12 new partner vans/shuttles –30 new vanpools formed

Statewide Projects Easy Street ® Vanpools –Two providers –325 vans; 3400 vanpool riders –Transitioning away from the Vanpool Revolving Fund

Statewide Projects (continued) Telecommute Connecticut! –173 participating employers –4091 telecommuters Commute Incentives –Nuride.com 1125 active Nuriders; 414 organizations –Deduct-a-ride Statewide Ridesharing Services –Market research/telemarketing Hartford Express Bus “push” survey: 190 express bus leads generated from phase 1; phase 2 continuing through 9/30/06

Brings all TDM projects under one brand name More visible to the public Easier to market Ties multiple messages together Umbrella Branding

Customer Information Systems 511 Transit Information CTRides.com Online Information Portal Trips123 Online Trip Planning

Annual Program Costs Primary TDM Programs (brokerages and regional TDM offices): $3.5 million Statewide Programs –Commute Incentive: $476,000 –Telecommute Connecticut!: $552,000 –Deduct-a-ride: $212,000 –Statewide Ridesharing Services: $415,000 –Southern CT Vanpool: $254,000

Transportation Demand Management Q & A