Copyright © Terry Felke-Morris WEB DEVELOPMENT & DESIGN FOUNDATIONS WITH HTML5 Chapter 12 Key Concepts 1 Copyright © Terry Felke-Morris

WHAT IS E-COMMERCE? The integration of communications, data management, and security technologies to allow individuals and organizations to exchange information related to the sale of goods and services. Major functions of E-Commerce include: ◦ the buying of goods, ◦ the selling of goods, and ◦ performance of financial transactions on the Internet. 2

Copyright © Terry Felke-Morris E-COMMERCE ADVANTAGES FOR BUSINESSES  Reduced Costs  Increased Customer Satisfaction  More Effective Data Management  Potentially Higher Sales 3

Copyright © Terry Felke-Morris E-COMMERCE ADVANTAGES FOR CONSUMERS  Convenience  Easier Comparison Shopping  Wider Selection of Goods 4

Copyright © Terry Felke-Morris E-COMMERCE BUSINESS MODELS  B2C – Business-to-Consumer  B2B – Business-to-Business  C2C – Consumer-to-Consumer  B2G – Business-to-Government 5

Copyright © Terry Felke-Morris E-COMMERCE U.S. RETAIL SALES What do people buy online? Clothing, accessories, and footwear ($17 billion) 2.Computer hardware and software ($14.3 billion) 3.Electronics and appliances ($13 billion) 4.Furniture and home furnishings ($9.8 billion) 5.Books, music, and videos ($9 billion) 6.Office equipment and supplies ($5.8 billion) 7.Drugs, health aids, and beauty aids ($5.5 billion) 8.Sporting goods ($3.9 billion) 9.Toys, hobby goods, and games ($3.3 billion) 10.Food, beer, and wine ($2.3 billion) 2008 Sales Figures

Copyright © Terry Felke-Morris WHO’S ON THE INTERNET? Source: Static-Pages/Trend- Data/Whos-Online.aspx Other Demographics: ◦ ◦ ◦ www/ebusiness614.htm www/ebusiness614.htm Category Percentage That Use the Internet Men78% Women76% Age: % Age: % Age: % Age: Over 6546% Household Income: Less than $30,00063% Household Income: $30,000 to $49,99979% Household Income: $50,000 to $74,99992% Household Income: $75,000 or higher96% Education: High school graduate69% Education: Some college89% Education: College graduate93% 7

Copyright © Terry Felke-Morris E-COMMERCE SECURITY Encryption ◦ Ensures privacy within an organization and on the Internet. ◦ The conversion of data into an unreadable form, called a ciphertext. Decryption ◦ The process of converting the ciphertext back into its original form, called plaintext or cleartext, so it can be understood. The encryption/decryption process requires an algorithm and a key. 8

Copyright © Terry Felke-Morris SECURE SOCKETS LAYER (SSL)  A protocol that allows data to be privately exchanged over public networks  Developed by Netscape  Encrypts data sent between a client (usually a Web browser) and a Web server.  Utilizes both symmetric and asymmetric keys.  “ https ” protocol  Browsers display a “ lock ” icon 9

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