EVERY CONNECTION has a starting point. Jasmine de Gaia Product Management WorldCat Consumer Discovery Social Networking & WorldCat.org.

Slides:

Advertisements

Similar presentations

Social Media Marketing Presented by Jacob Richman TechShoret Conference, February 26, 2009.

Advertisements

Reach people on mobile.Mobile Search Ads Reach people with Mobile Search Ads.

Print meets Web 2.0. Information sharing Interoperability User-centered design Collaboration Web 2.0.

Can public libraries & their users benefit & profit from Europeana ?

The Click Funding Model. Cause Patners SM Partners Others Click-Funding Bassita About us The Team The Click-Funding Model won the Young Innovator Award.

Developing a Social Media Strategy Ashley Schaffer Ebe Randeree For Your Organization.

SalesEngine. The Nuts & Bolts of Our Shop Our Focus: Lead Generation Lead Capture Lead Conversion No Outsourcing (100% U.S. talent) 24/7 Support.

GREAT RIVERS Great Innovations TWENTY FIFTEEN GREAT RIVERS Great Innovations TWENTY FIFTEEN Measuring the Message Laura Gainor – Executive Director, United.

Is Social Media right for you? by Social Media Travelers

Small Business & Web Technology Going Social. Agenda What is Social Network? Why Social Network Matter? Trends in Social Networking – Facebook – Twitter.

SEO & SMO Working Plan Copyright © Orion Computech | | - | Skype: - vishal.orion.

OCLC Online Computer Library Center WorldCat Discovery to Delivery Jennifer Pearson Global Market Solutions OCLC

WorldCat Local – the single search that connects people to all your library materials WorldCat Local 27August 2010 Stockholm.

Springer PAM Vendor Update Session SLA 2013 Patricia Cleary Global eProduct Development Manager.

Information in the Digital Age Trends, Challenges, and Innovations.

Online Social Engagement. Introductions What is social networking? Social networking statistics The social landscape Social networking websites Social.

SAVI Marketing and Communications Plan May 8, 2015.

Social Media Marketing How to make it successful?.

The Marketing Landscape. Partnering & Packaging Creates authentic experiences that provide a unique sense of place Keeps visitors in town longer Stretches.

Web Design & Development Your Dream Site - Our Labor Of Love.

Adriana Iordan Web Marketing Manager / Avangate Social Networking Media How the software authors should use it?

Social Networking – The Ways and Means Rosey Broderick May 2011.

MANAGING YOUR ONLINE PROFILE WHAT DOES THIS MEAN AND WHY SHOULD YOU CARE? Sarah Morris UT Libraries.

Libraries Australia Annual Report 2006/2007 Tony Boston Assistant Director-General Resource Sharing National Library of Australia.

July 30th – August 1st, 2013 McCormick Place, Chicago, IL Integrating Social Media at Live Events David Brull July 30,

CHUCK YOUNG MANAGING DIRECTOR OFFICE OF PUBLIC AFFAIRS GOVERNMENT ACCOUNTABILITY OFFICE to AGA BOSTON CHAPTER PROFESSIONAL DEVELOPMENT CONFERENCE MARCH.

TECHNOLOGICAL ENABLERS TO ASSIST YOUR LIBRARY'S MARKETING STRATEGIES: THE POWER OF SOCIAL MEDIA PRESENTED BY MS MOSHIANE RAMAUBE MS MANDISA LAKHENI.

Lecture 10 Trends and future applications. Breaking Down Social Media  Media:  the means of communication, as radio and television, newspapers, and.

+ Social Media and The Live Music Experience Sarah Greenberg #uwsmc Treatment Nov. 9, 2011.

The market is more crowded than ever. Worse, people are more distracted than ever. To succeed, you need a platform. Source: Michael Hyatt.

Geoff Holt Getting your message out there…. The Buying Cycle Awareness Knowledge Liking Preference Conviction Purchase Comfort.

Getting There from Here: A Model to Develop Social Media and Digital Strategies to Increase Alumni Engagement with Your Alumni Website David Regan White.

Social Media How Can This New Technology Possibly Help My Congregation?

Understanding the Role of Social Media in Business Understanding the Role of Social Media in Business Corie Martin WKU Public

Media Relations in a Social Media World By Julie DeBardelaben Deputy Director of Public Affairs CAP National Headquarters.

The OCLC Library Spotlight Program ™ Localize, Mobilize, and Spotlight Your Library Jeff Penka Director, Global Discovery & Syndication.

Social Media at LISC June LISC Social Media What is it? New ways to distribute our news and stories that engages, interacts and shares. Why do it?

Drive brand awareness. YouTube Promoted Videos YouTube Promoted Videos. Leveraging Your Video Assets.

ADVOCACY IN THE DIGITAL AGE FOOD INDUSTRY ASSOCIATION EXECUTIVES 87 TH ANNUAL CONVENTION PARK CITY, UTAH NOVEMBER 14, 2014 CASSANDRA WALKER PYE APCO WORLDWIDE.

6. Marketing Tools: Electronic and Multimedia. Tools  Templates  Spam filters  Click-through rates  Surveys  Archiving 

Digital Synergy Packages Real Estate Turnkey digital+print solutions to handle your marketing needs in a new media landscape.

How YouTube Can Grow Your Business. YouTube is not only the second largest search engine in the world, but it also has over a billion unique, worldwide.

Using Facebook to Connect With Customers Part 1. Outline Questions from Librarians Introduction to Facebook Uses for Facebook Facebook for Personal Use.

Robert Sharp & Associates Interactive Media Services.

Raising Awareness in Library 2.0 way: The UJ Sciences Librarian Virtual Experience SANLiC Workshop, 28 May 2009.

Microsoft Academic Search Search | Explore | Discover Alex D. Wade Director - Scholarly Communication.

Join the Conversation: Active Listening on Social Media By Lauren Cleland New Media Specialist, Explore Georgia #TeamGaSocial.

Internet in 21st Century. We all use web in our daily lives, from our mobiles or computers. However we do not realize how fast internet is getting bigger.

OCLC Programs & Research Prospecting in the library data mines Brian Lavoie Consulting Research Scientist OCLC Programs & Research Annual Partners Meeting.

1 comedycentral.com in the world of contextual advertising Don Steele Search Engine Strategies Conference Chicago, 12/5/06.

OCLC Online Computer Library Center 1 Social Media and Advocacy.

Discovery Tools for Health Libraries  11 th September 2015 WorldCat Discovery Services Simon Day Product Manager.

Optimizing today's websites using tomorrow's technologies.

Digital Marketing Strategy Fantastic Oceans Goal is to improve brand awareness and generate fundraising via the digital platforms - Facebook, Twitter,

EVERY CONNECTION has a starting point. A compelling end user environment: OCLC’s view Marianne Klomp Product Manager OCLC EUSIDIC 2008 London, UK.

[xxxx] SEO Online Marketing for Business Catalyst Websites

Delivers local and global resources and OCLC e-Content in a single search Paul Cappuzzello Senior Library Services Consultant

Discover the Top 3 Social Networks—and How They Can Grow Your Ministry September 9, 2015.

Delivers local and global resources in a single search The first, easy step toward the first cooperative library service on the Web WorldCat Local “quick.

© 2008 Eyeblaster. All rights reserved Rich Media – How to Make a Good Impression Presented by: Vanya Jakovljevic EB Orange 246/137/51 EB Green 52/70/13.

WHY SOCIAL MEDIA IS ESSENTIAL FOR TOWNS & CITIES By Beth Ward Tippey Marketing & Events Ltd.

1 IT’S A CONVERSATION BETWEEN PEOPLE. 2 Audiences.

5. Facebook pages for businesses 5. Page for film, Hold On Tight Facebook Help, “Pages allow real organizations, businesses, celebrities and brands to.

Seamlessly customize and update content for each and every location.

INTRODUCTION CNA Recap:

What is Search Engine optimization

Researching social media

WorldCat: Broad Web visibility for our collection

Digital Marketing Offerings

Presentation transcript:

EVERY CONNECTION has a starting point. Jasmine de Gaia Product Management WorldCat Consumer Discovery Social Networking & WorldCat.org

Social networking is now mainstream Widespread adoption of social networking! Library of Congress Expanded on its successful 15.7M views Flickr experiment and is now posting material at iTunes and YouTube.Flickr experiment Museums / Special Libraries Conversations with curators and content providers National Science Foundation $15M grant program for social computational systems Fastest growing demographic on Facebook? Women over 55!

WorldCat.org Strategy Create a worldwide web-scale, end-user centered presence for libraries driven by three key objectives: 1. Raising global awareness and find-ability of libraries 2. Increasing library relevancy by providing more access, content and value 3. Connecting users, both physically & online, to libraries & library services

Driving Usage of Libraries via WorldCat.org Connect to Libraries Provide Value Generate Traffic WorldCat.org Libraries

Driving Usage of Libraries via WorldCat.org Connect to Libraries Provide Value Generate Traffic WorldCat.org Libraries

People are twittering about us!

WorldCat Downloadable Widgets – Search Box

WorldCat Downloadable Widgets – Keyword Search

List Widget

Google Books

Facebook Ad Campaigns

YouTube Videos Citations ToolCitations Tool – over 16,000 downloads! Hackathon List creation Videos created by others Why I love WorldCat – coming soon!

Driving Usage of Libraries via WorldCat.org Connect to Libraries Provide Value Generate Traffic WorldCat.org Libraries

Demo Detailed record redesign Reviews & Ratings Lists List watching Saved search Tags

WorldCat Hackathon Held at NYC Public Library, Nov. 7-8, 2008 Over 35 participants 2 nd session held in Amsterdam last week Generated lots of creative ideas & helped inform our product plans

Created by Mark Matienzo at NYPL Visualizing WorldCat Holdings

Driving Usage of Libraries via WorldCat.org Connect to Libraries Provide Value Generate Traffic WorldCat.org Libraries

Demo Library affiliation Library profile page – new!

Find in a Library through your Android Phone

Mobile Web Applications

WorldCat Mobile pilot Over 14,000 downloads since Jan. 2009! Download at

Using WorldCat.org to Build Web-scale for Libraries WorldCat.org aims to provide unique value by: 1. Embedding libraries in the internet on your behalf 2. Providing unique & aggregated content for all library users 3. Driving more usage of libraries (local, regional & global)

WorldCat.org numbers – Good news for libraries Traffic continues to grow at an impressive rate! Over 500 million click-throughs to WorldCat.org 16 million page views per month Over 27 million click-throughs to library services (OPAC, ILL, OpenURL, etc.)

Enhanced digital material search & access Library search Further internationalization efforts Authoritative content More widgets Additional strategic partnerships What’s Next?

Open Discussion Are we on the right track? What do you like / dislike? What other features would you like to see? What are your patrons asking for? Thoughts on emerging trends or mashups? Thanks for your feedback!