The Major Gifts Challenge Major Gifts for Small Shops Amy Eisenstein, ACFRE Tri Point Fundraising Facebook.com/Tripointfundraising.

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Presentation transcript:

The Major Gifts Challenge Major Gifts for Small Shops Amy Eisenstein, ACFRE Tri Point Fundraising Facebook.com/Tripointfundraising For Free Fundraising Tips (and 2 free eBooks): Text NONPROFIT TO Amy Eisenstein

Why Major Gifts? Amy Eisenstein

How Big is Major? Amy Eisenstein

Do You Have a Fundraising Board? Amy Eisenstein

Fundraising Cycle STEP 1: Identification Step 2: Cultivation Step 3: Solicitation Step 4: Stewardship Fundraising Cycle Amy Eisenstein

Step 1: Identification Amy Eisenstein

Is she a good prospect? Amy Eisenstein

Capacity Rating 1 = Gift Size: $100, = Gift Size: $10,000 - $99,999 3 = Gift Size: $1,000 - $9,999 4 = Gift Size: Under $1,000 Amy Eisenstein

Inclination Rating A = Very Engaged/Interested B = Moderately Engaged/Interested C = Mildly Interested (Not Engaged) D = Interest Unknown Amy Eisenstein

Identify Top 20 Prospects Amy Eisenstein

Step 2: Cultivation Amy Eisenstein

Getting the 1 st Meeting Amy Eisenstein

Cultivation Plan MonthActivityResponsible Party JanuaryTourDOD FebruaryCoffeeED & Board Member MarchNewsletterDOD AprilEvent InviteDOD MayGala TableED & Board Member SeptemberCoffeeED & Board Member DecemberHoliday CardExecutive Director Amy Eisenstein

Stop and Listen: Ask Advice Amy Eisenstein

Step 3: Solicitation Amy Eisenstein

Cultivation Solicitation The Moment of Truth Amy Eisenstein

Ask Language We would like to ask you to consider a gift in the range of $ _________ to support our _______ (programs or services). Ask Language Amy Eisenstein

Step 4: Stewardship Amy Eisenstein

Major Gifts Challenge 5 Hours per Week! Amy Eisenstein

Accountability Partner

Eat Your Frog

Major Gifts Monday

The Major Gifts Challenge Pledge Amy Eisenstein

Happiness = Productivity

How to Raise Major Gifts 1. Identify Prospects2. Build Relationships3. Ask: The Moment of Truth4. Express Gratitude5. Commit 5 Hours Per Week How to Raise Major Gifts

Thank You! Amy Eisenstein Amy Eisenstein, ACFRE Tri Point Fundraising Facebook.com/Tripointfundraising For 2 free eBooks: Text NONPROFIT TO 22828