Sports and Entertainment Marketing © Thomson/South-Western Chapter 1 Slide 1 Lesson 1.3 Entertainment Marketing Learning Targets I can define entertainment. I can explain the impact ratings has on marketing and sports teams.

Sports and Entertainment Marketing © Thomson/South-Western Chapter 1 Slide 2 Terms entertainment marketing entertainment ratings

Sports and Entertainment Marketing © Thomson/South-Western Chapter 1 Slide 3 ENTERTAINMENT FOR SALE entertainment marketing influencing how people choose to spend their time and money on entertainment

Sports and Entertainment Marketing © Thomson/South-Western Chapter 1 Slide 4 What Exactly is Entertainment? entertainment whatever people are willing to spend their money and spare time viewing rather than participating in. Watching NFL Sunday Ticket Attending a concert at Riverbend Attending a REDS game Going to the movies

Sports and Entertainment Marketing © Thomson/South-Western Chapter 1 Slide 5 The Big Eye in Every Room Television changed the marketing of entertainment in a profound way. Ratings the number of viewers the program attracted. Higher the ratings = $$$$

Sports and Entertainment Marketing © Thomson/South-Western Chapter 1 Slide 6 Change Accelerated Technology improvements, including the internet, have facilitated distribution of sports and entertainment to the masses. Technology advances increase the success rate of reaching Target Markets.

Sports and Entertainment Marketing © Thomson/South-Western Chapter 1 Slide 7 Technology and Customer Feedback Audiences utilize technologies to communicate entertainment feedback. Texting Facebook Twitter

Sports and Entertainment Marketing © Thomson/South-Western Project Extra Innings – page 27 1.) Select one or two players from your FFFL Team to be spokespersons for the NFL and explain why you picked them. 2.) Create a FLYER that advertises your FFFL Teams Summer Camp (utilize the 4P’s). 3.) Attendees will receive a sports bag with your FFFL Teams merchandise…..what will you included in the sports bag? Why did you select those items? 4.) DO NOT ANSWER 5.) Create a contest (write down your ideas) that will encourage males ages to get more involved with the NFL.

Sports and Entertainment Marketing © Thomson/South-Western 1.C – Distribution 2.F – Gross Impression 3.A – Demographics 4.K – Promotion 5.G – Marketing 6.D – Entertainment 7.J – Product 8.L – Ratings 9.H – Marketing Mix 10.B – Discretionary Income 11.D – Product/Service Mgt. 12.A - Celebrities Chapter 1 Slide 9 Chapter 1 - Textbook Assessment