West Virginia Division of Tourism Matching Advertising Partnership Program (MAPP)

MAPP PURPOSE The MAPProgram is a reimbursable partnership program legislated in 1994 that provides matching funds for innovative and effective direct advertising projects that increase visitation and travel expenditures in West Virginia and impact the economic growth of the travel industry.

MAPP PURPOSE All dollars awarded are matched by tourism destinations and their partners, making the MAPProgram an investment in the future, not only by the state, but by every participating business investing its own dollars.

AWARDS ISSUED Over $100 million in matching funds have been awarded since the inception of the program. That’s over $200,000,000 in advertising to attract visitors to West Virginia! What’s the Impact?

1990 – 1994 State Tax Receipts Generated by Travel Spending $ 165 $169 $176 $182 $189 $ 165 $169 $176 $182 $189 Million Million Million Million Million Million Million Million Million Million

1995 – 1996 State Tax Receipts Generated by Travel Spending $195 $205 Million Million Million Million

2000 – 2006 p State Tax Receipts Generated by Travel Spending p p $274 $333 $391 $443 $474 $504 $532 $274 $333 $391 $443 $474 $504 $532 Million Million Million Million Million Million Million Million Million Million Million Million Million Million Dean Runyan p

Three Categories of Awards  $10,000+ Large Applications  $7,500 Small Applications  $5,000 Fairs & Festivals

ELIGIBLE ORGANIZATIONS "Applicant" means a for profit or non-profit entity or organization located within the state that promotes tourism within the state and is also a destination. The term "applicant" may not include vendors that would be supplying services paid for out of grant funds, schools or camps.

ELIGIBLE ORGANIZATIONS "Independent Activity" means an entity or organization which attracts a minimum of eighty-five percent (85%) of its visitors from outside the local market.

ELIGIBLE ORGANIZATIONS 6.6. Direct advertising may be in the form of cooperative advertising which is advertising that represents a community, region, county, multi- county or statewide organization and may include tourism businesses or organizations that enhance the destination for which the grant is to cover. Cooperative advertising must be entirely directed toward areas outside the local market or in major out-of-state markets.

MAPP $7,500 LEVEL $7,500 program:  Awards under this program shall not exceed $7,500 per applicant (maximum total project is $10,000) and no applicant shall receive more than two grants per fiscal year (July 1 to June 30)

MAPP $7,500 LEVEL $7,500 program:  The applicant and partner(s) must provide a minimum of 25 percent of the total project cost

MAPP $7,500 LEVEL $7,500 program:  No applicant who has received a grant larger than $7,500 in any fiscal year may apply for a small grant during the same fiscal year: Provided, That a non-profit entity may apply for and receive small grants even if it has received large grants in the same fiscal year.

MAPP $7,500 LEVEL $7,500 program:  Eighty percent (80%) of the project’s direct advertising must be directed toward areas outside of the local market or in a major out-or- state market  Small grant awards shall require the approval of the director of the Division  Total Cap for this category is $2 million

MAPP UPDATE!  Tourism Commission during Sept. 20 meeting approved recommendations from the Internet Committee to include internet in the MAPProgram. The following new categories were added to the program:

MAPP UPDATE! Internet Media:  Must use WV logo  May include banner ads, e-newletters, etc.  Pay-per-click allowed for state-wide tourism associations ONLY (with no logo required on initial listing)

MAPP UPDATE! Internet Media:  Must use WV logo on initial advertising (does not need to be a link to Division of Tourism web site)  Must use logo on page where consumer is directed (must be a link to Division of Tourism web site and must appear in the first visible screen where the consumer is directed by the ad without scrolling down)

MAPP UPDATE! Internet Media/Production Expenses:  Internet Media will be eligible for Production Expenses as currently allowed – 15 percent per media category with a $22,500 cap

MAPP UPDATE! Web Site Development/Design/Upgrades:  Web site development/design/upgrades is allowed in the program with a $22,500 category cap  Applicant must attach an outline of information and images to be placed on web site and/or where they will fit into the current web site with their request The Tourism Commission/Division of Tourism reserves the right to determine the acceptability and value of all written, graphic and visual material as to its content and appropriateness for the general public and for the state’s effort to promote tourism

MAPP UPDATE! Web Site Development/Design/Upgrades:  Upon approval applicant is required to have a visible link to the Division of Tourism’s home page ( Consumers must be able to reach the Division’s Web site with one click. The WV logo must appear as specified in the Logo Standards Guide.

MAPP UPDATE! Web Site Development/Design/Upgrades:  Expenses may not include monthly or annual server/host and maintenance fees.  Applicant may be required to electronically display proposed site changes at approval meeting.  All retail price-point or real estate advertising must be pro-rated.

MAPP UPDATE! Web Site Development/Design/Upgrades:  Expenses may include web site development, design, upgrades to existing web site and web site optimization.

MAPP UPDATE! Internet in Mailing Lists Category:  Similar to purchase of direct mail leads, purchase of electronic leads may be placed in Mailing List Category.

Forms Application Form Media Breakout Form Partner Breakout Form Verification Form Tracking Form Modification Form Deadlines & Contacts

Application - page 1

Application - page 2

Application - page 3

Application - page 4

Application - page 5

Application - page 6

Application - page 7

Application - page 8

Media Breakout - page 1

Media Breakout - page 2

Media Breakout - page 3

Media Breakout – page 4

Media Breakout - page 4

Media Breakout - page 5

Partner Breakout

Verification

Tracking

Modification page 1

Modification page 2

Modification page 3

Modification page 4

Deadlines $10,000 + ONLY: Applications must be received by the Division by 5 p.m. on the 1st of the following months for review on a quarterly basis at the Tourism Commission’s regularly scheduled meetings. DEADLINES ARE ADHERED TO STRICTLY -Applications that are late will be held over for the following applicable deadline/review meeting or sent back to the applicant:

Deadlines $10,000 + ONLY: Complete application to be received at Division of Tourism Review January 1 March meeting April 1 June meeting July 1 September meeting October 1 December meeting

Deadlines $5,000 Fairs and Festivals AND Up to $7,500: Applications must be received by the Division at least 45 days in advance of the beginning project date. (Beginning project date must be set at a date before any billable work is done on your project.) ALL GRANT APPLICANTS: You must receive approval of your application before any expenses listed within the application may be incurred.

Deadline Reminders MODIFICATIONS: If you need an extension, it MUST be at the Division before the ending project date. If you need an extension, it MUST be at the Division 30 days before the ending project date. If it is for moving media it MUST be in BEFORE the ending project date listed on the grant – Not the end of the 90 days.

Deadline Reminders PLEASE NOTE: AWARDS MUST BE CLOSED OUT WITHIN OF THE ENDING PROJECT DATE OF THE GRANT. PLEASE NOTE: AWARDS MUST BE CLOSED OUT WITHIN 90 DAYS OF THE ENDING PROJECT DATE OF THE GRANT.

Contacts

Applications and Modifications: $10,000+ Applications and Director: Anna Plantz, ext. 325 Anna Plantz, ext. 325 Up to $7,500 and $5,000 Fair & Festival: Jane Godwin ext. 376 Jane Godwin ext. 376 MAPP assistance: Tonya Conley ext. 344 Contacts

1-800-CALL WVA