Building and Maintaining a Real Community Referral Resource Database NAQC Annual Meeting

Session Presenters & Contributors Doug Smith, ACS Quitline Account Manager Joanne Pike, ACS Quitline Director Linda Eakers, Oklahoma State Department of Health, Cessation Systems Coordinator Judy Ochs, Pennsylvania Department of Health, Director, Division of Tobacco Prevention and Control

Session Objectives Identify multiple methods/approaches used to build and maintain community-based referral databases for quitline callers Understand challenges to operating a useful database Challenges for states with limited referral resources

Session Objectives Describe how information in the referral database may most effectively be shared with callers Keeping referrals up to date and relevant to the caller Creating synergy between referrals & Quitline Discussion/Problem-solving

Unique Perspectives American Cancer Society – National referral database maintained at national and local level Oklahoma – Limited resources at community level Pennsylvania – Multiple community partners, attempting to create synergy between referrals and Quitline

American Cancer Society Tobacco cessation is a priority within ACS goals Providing access to local cessation programs viewed as mission activity across the organization Resources provided through National Cancer Information Center and

Referral Support Quitline maintains staff member to add new referrals that are identified by states or through Quitline contracts – Direct Contact with Community Referral, State Department of Health, State Community Coalitions. – Evaluation of Community Referral Outcomes at 3-, 6-, and 12-months

Referral Support National Cancer Information Center – Provision of Community Referrals – Feedback from Callers – Issue Service Request or Inquiry to ACS/Division Staff – Send Inquiry to ACS Quitline for Research

Referral Support Local and Division offices charged with: – Referral acquisition – Referral validation – Referral maintenance

Referral Support Identifying Unmet Needs – Quitline Evaluation – Online Constituent Feedback: “X County Did Not Have a Tobacco Cessation Program.”

Referral Support National Cancer Information Center Community Referral Resource ACS Quitline ACS Local & Division Staff State Department of Health and/or Community Coalitions Callers/ Users

Accessing the Community Resources Lotus Notes View:

Accessing the Community Resources (continued) Individual Resource Entry in Lotus Notes:

Accessing the Community Resources (continued) Program Information section includes program description, comments, target audience, schedule, fees, etc.

Accessing the Community Resources (continued) Website View (

Accessing the Community Resources (continued) Search by City or Zip Code

Accessing the Community Resources (continued)

Allowing for Feedback from Constituents Reporting the Lack of Availability of Community Resources.

Referral Support National Cancer Information Center Community Referral Resource ACS Quitline ACS Local & Division Staff State Department of Health and/or Community Coalitions Callers/ Online Users

Multiple uses for CRD referrals Cessation Services, Insurance Information, Crisis and Counseling Services, Financial Resources

Building and Maintaining a Real Community Referral Resource Database In Search of: Evidence-based Community Cessation Resources Linda Eakers, Oklahoma State Department of Health

Dilemma Oklahoma has limited resources available at the community level for tobacco use cessation Difficult to evaluate the number of existing programs at the community level

Objective To only use community-based cessation resources utilizing best practice guidelines for inclusion in database

Core Requirements Provide evidence-based interventions for tobacco use cessation Provide cognitive motivation as well as practical counseling Intervention should be interactive Intervention should be culturally and linguistically appropriate Consist of multiple interventions with multi-disciplinary involvement as applicable

Process Potential resource is identified at community level and is referred to Helpline vendor Helpline vendor surveys community resource Resource is evaluated for appropriateness as an evidence-based tobacco cessation service

Understanding Challenges Where are they now?  Difficult to track availability of programs Cost prohibitive?  Are services affordable?

Collaboration Partners are encouraged to identify and report evidence-based cessation resources available within their communities  TSET grantees  State and local agencies  Hospitals  Vocational programs

Creating Synergy Between State Sponsored Quitlines and Community Resources Judy Ochs Director, Division of Tobacco Prevention and Control Pennsylvania Department of Health

PA Free Quitline

Statewide Initiatives

PA Free Quitline Statewide Initiatives Department of Public Welfare

PA Free Quitline Statewide Initiatives Department of Public Welfare Community-Based Primary Contractors

PA Free Quitline Statewide Initiatives Department of Public Welfare Community-Based Primary Contractors ACS Pennsylvania Division

PA Free Quitline Statewide Initiatives Department of Public Welfare Community-Based Primary Contractors ACS Pennsylvania Division Special Initiatives

Questions & Discussion