“The Legal side of Sports and Entertainment”

How do laws impact sports entertainment marketing?

Definitions: 1.Authorization to sell the services in a given area from local government agencies 2.Imbedded in digital programming to prevent programs from being recorded and redistributed 3.Protect the unique work of the originator within the geographic boundaries to which the laws apply 4.Unique work of writers, artists, musicians, etc. that can be protected under the copyright laws 5.Payment for the use of copyrighted work Words: 1.Franchise 2.Broadcast Flags 3.Copyright Laws 4.Intellectual property 5.Royalty “Terms to Know”

Laws have a major impact on marketing products. Laws are designed to encourage and protect petition and increase the safety of consumers, viewers, and fans. The purpose of these laws is to protect the players, celebrities, and producers, etc. “The Actual Impact”

Sherman Anti trust Act- put a restraint on trade and price fixing illegal and set monopoly's illegal. Clayton Act- made it legal to sue and receive threefold damages plus other costs and interest for monopoly and other commercial violations and made it right to organize labor to confront restrictions of Sherman Act. National Labor Relations Act- made it right to collectively bargain and strike and prevented employees from discriminating against employees involved in unions and interfering in union matters. “History”

Copyrighted work must be fixed and original, fixed as in the work must be recorded in a permanent template. US copyright laws applies all over the country The use of an athlete’s all around image can be a great marketing source to increase income Athlete’s may deny the use of their name for commercial purposes. Piracy can take away from profit of many businesses and threaten to shut them down. What is copyright law?

What is the importance of labor unions?

“Key words” 1.Collective bargaining 2.Collective bargaining agreement 3.Salary cap 1.When a group of employees join together as a single unit to negotiate with employers 2.The contract that the players association negotiates 3.The maximum amount that a team can spend on players salaries

To help preserve competition and keep the richer teams from getting all of the good players. Every professional sport has a salary cap besides major league baseball. Without a salary cap top players would potentially all join the same team which would dominate the sport. This could lead to loss of interest in the sport because of the complete dominance year after year.

How do financial and public relations impact sports? Negotiations take place between attorneys who need to be skilled communicators. If contracts are too expensive can lead to higher prices to fund business, team, etc. Players of all sports want to keep the bargaining agreement fair to keep away from blaming each other, having financial problems, loss of revenue from workers, and disheartened fans.

After a lockout from disagreements in the collective bargaining the image of the sport is more than likely damaged and the sport has to do extra promotional schemes to help restore a positive look on the league. With enough support, third parties can have some say in the protecting themselves in losing out on money when players and owners are arguing with the help of Congress. The impact of financial and public relations cont.

Player associations are when professional athletes organize a labor union. Labor and management must cooperate if a business is to succeed. Fans love when the players and owners are united and work together as one cohesive unit. A unified team is easier to market and will probably succeed financially.

What is the relationship between agents and contracts?

1.The legal representative of an athlete or celebrity 2.People that work closely with athletes who are unable or unwilling to police themselves 3.Financial and business conselors rather than behavioral monitors 4.Agreements enforceable by law that detail the transaction of business 5.An agreement in which the athlete allows a person or agency to represent them in marketing the athlete’s ability or name 6.Prohibits a person from working in a competing business for a specific period of time 1.Agent 2.Handlers 3.Advisers 4.Contracts 5.Agent Contract 6.Noncompete clause “Important words to know”

What is the relationship between athlete’s and their agents? An agent negotiates contracts for a celebrity's or athlete’s endorsement opportunities. Agents represent individual clients. Represent businesses or organizations in order to expand their name recognition. They also required negotiating skills. They need to have a good understanding of the law. Agent gets paid a percentage of the celebrity's negotiated earnings. Celebrities choose their agents.

The (SSG) represents a bunch of agents that do good work and expect excellence and are good at representing their client or celebrity or athlete. Being selected in the first round of the draft receives a good bargaining chip to be able to increase status and salary. Athletic agents are very careful to follow federal and state laws on the management of athletes. Agent must be registered to be an official agent of the league.

The success of the sponsor's product is affected by the athlete's image. They are there to mentor athletes and keep them in good graces of the publics eyes. Help maintain positive publicity and their main focus is with the athlete’s image. What is the relationship between athletes and their handlers?

What is the relationship?

Advisers mainly deal with the financial and business side. They assist athletes on how to manage their wealth such as investing their earnings wisely for the future.

How do legal agreements work? Many players rely on their agents to determine and understand what is put in writing for there contracts. Agents must be familiar with contract law. Contracts should be straight forward. Contracts are enforceable by law when they involve a promise in exchange for something of value.

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These are examples of agents and their athletes and the signing of contracts