1. Sports & Entertainment Marketing Mr. Bernstein Unions, pp 278-281 June 12, 2013

2. Sports & Entertainment Marketing Mr. Bernstein Unions Unions were once considered conspiracies to extort State and Federal laws govern organized labor NLRB now resolves most labor disputes An organized group of employees is called a bargaining unit A certified union is an exclusive bargaining representative for all employees 2

3. Sports & Entertainment Marketing Mr. Bernstein Collective Bargaining Both sides are represented by their negotiators Unions have the legal power to strike and businesses have the legal power to lockout workers Failure to bargain in good faith is an unfair labor practice Deadlocked negotiations can go to a mediator 3

4. Sports & Entertainment Marketing Mr. Bernstein Unfair Management Practices Interference with effort to join or form a union Dominating or financing a union (undue influence) Encouraging or discouraging union membership Refusing to bargain in good faith 4

5. Sports & Entertainment Marketing Mr. Bernstein Strikes If the issue is money, employer may replace workers (lockouts) If the issue is work conditions, workers must be reinstated when the strike is over Union support of boycotts are illegal 5

6. Sports & Entertainment Marketing Mr. Bernstein Strikes Public Image of both wealthy owners and players is damaged Workers are hurt Associated businesses are hit hard and are not compensated in settlements Other competing forms of entertainment may benefit 6

7. Sports & Entertainment Marketing Mr. Bernstein Major Professional Sports Lockouts NBA: 1998-99 1 and 2011-12 2 NHL: 1994-95 3, 2004-05 4 and 2012-13 5 NFL: 2011 offseason NFL referees: 2012 1 - missed 50 games and All-Star game 2 - missed 16 games 3 – missed 36 games and All-Star game 4 - entire season was missed 5 – missed 34 games and All-Star game 7