History J. Crew began their mailing catalog Launched first factory Opened first store at South Street Seaport in New York City

History Launched J. Crew website J. Crew is sold to Texas Pacific Group Millard “Mickey” Drexler joing J.Crew as chairman and CEO.

History Introduced Madewell, a modern interpretation of American denim label which was founded in Madewell.com launched, which drove sales

History In August, J. Crew went global and opened their first store in Canada Opened e-commerce site to over 100 countries in early 2012 and began scouting oversea locations for brick-and-mortar stores.

Store Locations Currently have 450 retail and factory stores in the United States and Canada under the J. Crew, Crewcuts, J. Crew Bridal and Madewell. E-commerce site available to over 100 countries including Asia, Latin America, Europe, the Middle East and Africa.

Catalog available to those in the United States Currently looking to open Brick-and-Mortar stores overseas

Competition Banana Republic The Gap Nordstrom

Strengths Website accessibility Promote responsible sourcing by having a strict code of conduct, monitoring and improving supplier conditions Providing many different categories of goods Supports the effort of a wide range of nonprofits and programs locally and around the glob including; DonorsChoose.org, Teach For America and Garments for Goods

Weaknesses Online retailing only available to those overseas Clothing have bold colors and patterns Price point only reaches certain customers Going Private in 2011

Opportunities Expansion overseas with Brick-and- mortar stores Using more eco- friendly materials More advertising campaigns Go public

Sources ks/private/snapshot.asp?privcapid= media/j-crew-wants-to-reconnect-with-its- base.html?_r=1&