Influence of Social media on the National Election Campaign in India By: Konaal Kumar

Social Media Social Media has hit its all time high and influences the lives of everyone Social Media has hit its all time high and influences the lives of everyone Facebook, Twitter, Instagram, Youtube and many more have gained endless amounts of followers and continue to do so Facebook, Twitter, Instagram, Youtube and many more have gained endless amounts of followers and continue to do so Is social media considered a positive or a negative aspect in society? In this case, can social media provide a positive outcome for India as a whole? Is social media considered a positive or a negative aspect in society? In this case, can social media provide a positive outcome for India as a whole?

Can the people make a difference? India will be hosting an election selecting the country’s 16 th government to hopefully improve the lives of all India will be hosting an election selecting the country’s 16 th government to hopefully improve the lives of all More than two thirds of India’s citizens are eligible to vote in this years election making that about 100 million more eligible than there were in the year 2009 More than two thirds of India’s citizens are eligible to vote in this years election making that about 100 million more eligible than there were in the year 2009 Votes will be taken for approximately nine days using 1.7 million electronic voting machines as well as needing 11 million personnel to be hired for this time of change. Votes will be taken for approximately nine days using 1.7 million electronic voting machines as well as needing 11 million personnel to be hired for this time of change. India will spend as much as 4.9 billion dollars for this years election but will that be enough to make improvements to country as a whole? India will spend as much as 4.9 billion dollars for this years election but will that be enough to make improvements to country as a whole?

Social media hits the ballots Social media has become a part of society and now has made its presence in forms of advertising as well as allowing candidates to get there message across to the people Social media has become a part of society and now has made its presence in forms of advertising as well as allowing candidates to get there message across to the people Candidates will put as much as 32 million dollars to help get their message across to the people of India Candidates will put as much as 32 million dollars to help get their message across to the people of India Their main target is the younger crowd because that’s where most of the social media users come from. Twitter and Facebook being the highest of them all Their main target is the younger crowd because that’s where most of the social media users come from. Twitter and Facebook being the highest of them all It’s still a process in the making because large parts of India still do not have any means of internet connection as well as mobile devices It’s still a process in the making because large parts of India still do not have any means of internet connection as well as mobile devices

India’s Government India’s Government is crumbling as time passes on India’s Government is crumbling as time passes on The people of India were promised certain kinds of treatment and respect but were not receiving it The people of India were promised certain kinds of treatment and respect but were not receiving it It guarantees essential democratic rights, including equality before the law and freedom of religion and expression. It prohibits discrimination based on religion, caste or race, and it guarantees the right to an education. The Constitution also explicitly prohibits exploitation, forced labor and child labor It guarantees essential democratic rights, including equality before the law and freedom of religion and expression. It prohibits discrimination based on religion, caste or race, and it guarantees the right to an education. The Constitution also explicitly prohibits exploitation, forced labor and child labor Change needs to done to help India to progress into the beautiful country that it has always been known for Change needs to done to help India to progress into the beautiful country that it has always been known for

Leaving a lasting impression Grabbing the attention of the younger crowd is the main purpose of each candidate Grabbing the attention of the younger crowd is the main purpose of each candidate Addressing their views on social media is the best way to leave an impression on the younger society because that’s what their life mostly revolves around Addressing their views on social media is the best way to leave an impression on the younger society because that’s what their life mostly revolves around A director of marketing at Google India by the name of Sandeep Menon said “We want to engage with first time voters and inspire different age groups to go out and vote.” A director of marketing at Google India by the name of Sandeep Menon said “We want to engage with first time voters and inspire different age groups to go out and vote.”

Will technology leave a positive outcome? Technology will always be improving but can it make a difference? Technology will always be improving but can it make a difference? This is a big step for India going down in history for being one of the greatest milestones in India’s Democratic History This is a big step for India going down in history for being one of the greatest milestones in India’s Democratic History Having a different style of voting can attract more people to come as well as it being more organized Having a different style of voting can attract more people to come as well as it being more organized

Expenses India will be providing more than 4.9 billion dollars itself on the election India will be providing more than 4.9 billion dollars itself on the election Candidates are providing more than 32 billion dollars themselves just to get the message across Candidates are providing more than 32 billion dollars themselves just to get the message across Is the money worth spending for just one ballot? Is the money worth spending for just one ballot? Many questions are being asked but will not be answered until the ballot is over Many questions are being asked but will not be answered until the ballot is over

Opportunity The purpose of voting was to give everyone an opportunity to give their opinion on who would be best to lead them to prosperity The purpose of voting was to give everyone an opportunity to give their opinion on who would be best to lead them to prosperity Advertising, Social Media, and the use of technology is something new to Indian electoral ballot and could possibly make a difference Advertising, Social Media, and the use of technology is something new to Indian electoral ballot and could possibly make a difference Addressing the younger crowd sets up India for a brighter future because the younger crowd is more informed giving them opportunities to better themselves as well as India. Addressing the younger crowd sets up India for a brighter future because the younger crowd is more informed giving them opportunities to better themselves as well as India.

Can India Prevail? India’s open opportunities gives them more of a chance to become better as well opening ideas for others as well India’s open opportunities gives them more of a chance to become better as well opening ideas for others as well India’s breakthrough of technology and social media has given them a chance to do something better as a whole rather than individually India’s breakthrough of technology and social media has given them a chance to do something better as a whole rather than individually