Online Advertising Distribution System 1. Why Digital Marketing? 2.

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Presentation transcript:

Online Advertising Distribution System 1

Why Digital Marketing? 2

Online Advertising Distribution System is Mass Media Ads effective? While people… Skip TV ad by changing TV channel Throw advertisements in newspaper away without a look 3 Is mass Media still effective?

What is Youth spending time on? Spending time on Internet +45% Listening to music+40% Using Mobile Phone+34% Chatting – ing+26% Spending time on Social Network site+11% Spending money on Music-11% Watching TV-22% Playing Video Game-24% Reading Source: Microsoft 4 Online Advertising Distribution System

has its all! 5 READ STUDY DISCOVERY SEARCH NEWS KNOWLEDGE FRIENDS COMMUNITY ENTERTAINMENT Where is most trusted source of information? Online Advertising Distribution System

6

7 The right MESSAGE The right PERSON The right TIME Only Digital Marketing can deliver Online Advertising Distribution System

What do we do? 8

9 We built a strong and smart system for advertisement distribution, management and report described as following… Digital Marketing management and report. Online Advertising Distribution System

No cost effective: brand wastes a lot of money in displaying ads to wrong target, get no noticed from the websites visitors. - No concrete report: customer usually does not know how many times their ads are displayed and clicked. They do not know how effective their campaign is running - Too much ads in a website make no sense to visitors Old Model

Sample Advertisement block Online Advertising Distribution System

12 Our new model Online Advertising Distribution System

13 Our Model Your Banners Our System Blogger Forum Websites …. We re-distribute your ads into smaller and display them into many websites, blog, forum and make them more cost effective. Our new model Online Advertising Distribution System

14 OADS System Online Advertising Distribution System

15 Ads distribution sub-System Online Advertising Distribution System 3. Click Ads 2. Generate Ads Target Website Publisher Website Ad buyer ‘s Website Advertisement Tracking Sub-system OADS System 1. Upload Ads 4. Redirect users Advertisement Instance

16 System Core Online Advertising Distribution System Click Ad Generate Ad Visit website Generate Middle Page Redirect Target Website Report for tracking data b 6a

17 System Core Online Advertising Distribution System Click Ad Generate Ad Visit website Generate Middle Page Redirect Target Website Report for tracking data b 6a

18 System Core Online Advertising Distribution System Click Ad Generate Ad Visit website Generate Middle Page Redirect Target Website Report for tracking data b 6a

19 System Core Online Advertising Distribution System Click Ad Generate Ad Visit website Generate Middle Page Redirect Target Website Report for tracking data b 6a

20 System Core Online Advertising Distribution System Click Ad Generate Ad Visit website Generate Middle Page Redirect Target Website Report for tracking data a 6b

21 System Core Online Advertising Distribution System Click Ad Generate Ad Visit website Generate Middle Page Redirect Target Website Report for tracking data a 6b

22 Our solution We can provide Providing detail information about: – Number of clicks – Number of Impressions – Where ad was displayed… And a lot more reports as required. Sample report Online Advertising Distribution System

Control the effect of your campaign by specific data reduce at least cheating (spamming, automatic robot, etc) Intelligent Fraud Protection System Online Advertising Distribution System

The end Online Advertising Distribution System